Public Relations

公共关系(PR)是在组织和公众之间建立互利关系的战略沟通过程。Coursera 的公共关系目录向您传授有效公共关系的核心原则和实践。您将学习到从制作有吸引力的信息、管理媒体关系、危机沟通策略到建立企业形象和声誉的所有内容。通过这些课程,您将了解如何驾驭数字环境,了解受众需求,设计公共关系策略,从而提高各行业组织的知名度和信誉度。
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35门课程

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找到最适合您目标的公共关系课程

  • 状态:免费试用

    IESE Business School

    您将获得的技能: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 媒体关系, 叙事, 战略传播, 危机管理, 沟通策略, 新闻发布, 公共关系, 市场营销和公共关系, 打造品牌, 企业传讯

  • 状态:免费试用

    您将获得的技能: 危机管理, 媒体关系, 战略传播, 创新, 叙事, 公共关系, 打造品牌, 业务领导, 管理团队, 利益攸关方沟通, 沟通, 企业传讯

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

  • 状态:免费试用

    IESE Business School

    您将获得的技能: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

  • 状态:新
    状态:免费试用

    您将获得的技能: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

  • 状态:预览

    您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

  • 状态:新
    状态:免费试用

    Real Madrid Graduate School Universidad Europea

    您将获得的技能: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

  • 状态:预览

    您将获得的技能: Content Creation, Crisis Management, Digital Communications, Social Media Marketing, Communication Strategies, Social Media, Digital Marketing, Communication Planning, Communication, Target Audience, Public Relations, Customer Engagement, Email Marketing, Ethical Standards And Conduct, Presentations, Emerging Technologies

  • 状态:预览

    Northwestern University

    您将获得的技能: 危机管理, 营销策略, 媒体关系, 战略伙伴关系, 营销, 公共关系, 收入管理, 目标受众, 品牌管理, 社交媒体, 活动营销, 忠诚计划, 活动策划

  • 状态:预览

    您将获得的技能: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

是什么让您今天来到 Coursera?

主要合作伙伴

  • University of Colorado Boulder
  • Microsoft
  • Real Madrid Graduate School Universidad Europea
  • Starweaver
  • Fundação Instituto de Administração
  • IESE Business School
  • University of California, Irvine
  • Northwestern University