内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

Universidad Austral
您将获得的技能: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience
初级 · 课程 · 1-4 周
Tecnológico de Monterrey
您将获得的技能: Social Media Strategy, Social Media, Social Media Marketing, Performance Measurement, Social Media Campaigns, Smart Goals, Media Strategy, Content Marketing, Collaborative Software, Marketing, Marketing Strategies, Social Media Management, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Social Network Analysis, LinkedIn, Facebook, B2B Sales, Digital Media Strategy
中级 · 专项课程 · 3-6 个月

您将获得的技能: Marketing Analytics, Marketing Effectiveness, Marketing, Data Collection, Analytical Skills, Marketing Strategies, Data Analysis, Market Analysis, Market Research, Analytics, Quantitative Research, Data-Driven Decision-Making, Business Metrics, Brand Management, Brand Awareness, Consumer Behaviour, Statistical Hypothesis Testing
混合 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Keyword Research, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Online Advertising, Digital Advertising, A/B Testing, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Customer experience improvement
中级 · 课程 · 1-4 周

Northwestern University
您将获得的技能: 营销策略, 目标市场, 内容创作, 社交媒体战略, 客户参与, 写作, 社交媒体营销, 多媒体, 推动参与, 战略营销, 内容营销, 社交媒体, 数字媒体战略, 营销效果, 博客
混合 · 课程 · 1-4 周

Yonsei University
您将获得的技能: 营销策略, 竞争分析, 营销, 变革管理, 产品开发, 案例研究, 创新, 企业战略, 市场分析, 品牌管理, 全球营销, 消费者行为
混合 · 课程 · 1-4 周

您将获得的技能: Information Architecture, User Experience, Content Management, Usability, UI/UX Research, Usability Testing, Design Research, User Centered Design, User Research, Statistical Analysis, Content Strategy, Goal Setting, Sample Size Determination
中级 · 课程 · 1-3 个月
IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Marketing Management, Merchandising
初级 · 专项课程 · 3-6 个月

Northwestern University
您将获得的技能: 营销策略, 社交媒体战略, 关键绩效指标 (KPI), 客户参与, 营销预算, 同行评审, 绩效衡量, 社交媒体营销, 业务规划, 战略营销, 营销策划, 社交媒体, 市场分析, 营销效果, 规划
混合 · 课程 · 1-3 个月

28DIGITAL
您将获得的技能: 营销策略, 目标市场, 销售流程, 客户分析, 新业务开发, 竞争分析, 冷拜访, 销售, 商业营销, A/B 测试, 结算(销售), 销售展望, 增长战略, 市场调查, 营销, 创业, 市场分析, 商业开发, 营销策划, 数字化营销
中级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Social Media Marketing, Social Media, Facebook, Social Media Content, Online Advertising, Marketing, Digital Advertising, Graphic Design, Content Creation, Team Oriented, Digital Marketing
初级 · 指导项目 · 不超过 2 小时

University of Maryland, College Park
您将获得的技能: AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Content Marketing, Generative AI, Marketing, Social Media Marketing, Data-Driven Decision-Making, Responsible AI, Artificial Intelligence, Social Media, Customer Insights, Business Ethics, Predictive Analytics
中级 · 课程 · 1-4 周