Google 课程可以帮助您学习搜索引擎优化、数据解析、数字营销策略和云计算基础知识。您可以掌握使用 Google Ads 投放定向广告、Google Analytics 解析网站性能和 Google Cloud 提供可扩展解决方案的技能。许多课程还涵盖用于实现数据洞察可视化的 Google Data Studio 和用于管理网站标签的 Google Tag Manager 等工具,让您能够有效地实施和分析营销活动。

您将获得的技能: Web Analytics and SEO, Content Management Systems, Web Analytics, Search Engine Optimization, Web Design, Retail Management, Order Management, Web Design and Development, Promotional Strategies, Web Content, E-Commerce, Content Management, Marketing, Marketing Strategies, Blogs, Web Presence, Digital Marketing Tools, System Configuration, Dashboard, Web Frameworks
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
中级 · 课程 · 3-6 个月

Alex Genadinik
您将获得的技能: Google Ads, Advertising, Advertising Sales, Online Advertising, Growth Strategies, Advertising Campaigns, Video Production, Copywriting, Performance marketing, Digital Advertising, Promotional Strategies, Campaign Management, Drive Engagement, Target Audience, Customer Engagement
混合 · 课程 · 1-4 周
您将获得的技能: Customer Service, Customer experience improvement, Customer Engagement, Customer Analysis, Customer Retention, Facebook, Customer Insights, Goal Setting, Google Sheets, Marketing, Purchasing, Communication, Business
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Target Audience, Microsoft Outlook, Email Marketing, Email Automation, Campaign Management, Campaign Planning, Compliance Auditing, Customer Relationship Management (CRM) Software, Process Optimization, Process Improvement, Google Workspace, Marketing Planning, Data Mapping, Marketing Effectiveness, Marketing Automation, Regulatory Compliance, Gmail, Project Planning, Copywriting, Brand Management
初级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Content Performance Analysis, Digital Marketing, Social Media Strategy, Performance Metric, Digital Media Strategy, Performance Analysis, Strategic Planning
中级 · 课程 · 1-4 周

您将获得的技能: Performance Reporting, Content Performance Analysis, Web Analytics, Google Analytics, Driving engagement, Performance Analysis, Content Optimization, Marketing Analytics, Performance Metric, Data-Driven Marketing, Data Analysis, Data-Driven Decision-Making, Target Audience, Analytics, Customer Insights, Trend Analysis, Process Optimization, Multimedia
初级 · 课程 · 1-3 个月

您将获得的技能: Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics
初级 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Search Engine Optimization, Keyword Research, Content Optimization, Conversion Funnel Analysis, Content Marketing, Product Promotion, Content Strategy, Market Opportunities, Content Creation, Video Production
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Audit Working Papers, Digital Marketing Tools, Document Management, Auditing, Report Writing, Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Data-Driven Marketing, Dashboard Creation, A/B Testing, Predictive Modeling, Data Validation, Predictive Analytics, Analytics, Campaign Management, Web Analytics, Verification And Validation, Real Time Data, Management Reporting, Model Evaluation, Scheduling
初级 · 课程 · 3-6 个月

您将获得的技能: Email Automation, Payment Processing, Search Engine Optimization, E-Commerce, Web Analytics and SEO, Credit/Debit Card Processing, Order Management, User Provisioning, Real Time Data, Merchandising, User Feedback, Transaction Processing, Promotional Strategies
高级设置 · 课程 · 1-3 个月