This free online course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of market segmentation. Through competitive analysis and identifying your competitive advantage, you will consider how an understanding of your customers and competitors can help you maximize the value of your offer, enabling you to achieve business growth. By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target audience in a compelling way. You will also have the opportunity to examine how the development of a pricing strategy can best support business growth. The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth. You can find out more about the Goldman Sachs 10,000 Women collection in the FAQs.
CH
This is a very good course. Researching the competition took the longest to complete.
BA
A summary well explaines of the importance of listening your customers needs and what the market is offering
SM
I give the course 5 stars. It has helped me to reflect on how I view my customers and assisted me to develop a value proposition for my business.
A
I'm really glad to have participated in this course and exercise. It is a life , business changing, and of worth. Thanks very much for the knowledge.
R
The course has given insight into the segmentation of customers. The Customer value proposition statement has helped me to look into the business from the perspective of clients and customers.
VH
I have learnt so much on this course. It was an eye opener. I am a small business but I got to understand my competition so much better. Thank you for such an insight that otherwise I would not have!
AB
The course is a great insight on how you could grow your business by developing a clear Customer Value Proposition (CVP).
AA
Very insightful and interesting content.Quite complete, it covers a lot of topics.But have loved to have some more downlodable material (ex. the texts in the course).
AM
I did this this course as at the time I had issues targeting the right customers, but the knowledge i have earned have been able to channel my skill to attract the right customer.
RV
Competition within a rat race environment ... How to prevail and to be better than rivals.... No scholastic delusions
AB
Great course!! I learned a lot about customer value propositions and my competition
CA
Interesting and thorough backed up course with docs and forms ready to adapt for each of our business. It really gives you the tools to be in great shape to succeed. Thanks for this course!
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If only I were aware of this course when I started my business. This course takes the guessing out of business building.
Feels great to have a methodological approach to business building that anticipate potential roadblocks for one to reflect and revise over before moving forward.
I am looking forward to completing all 10 sections.
Thank you.
I found the course helpful in making me understand the mind and aspirations of the customer, how they make decisions and what motivates them in their decision making. I have learned that making assumptions in business is a wrong path to take, one needs to respect that the customer has a say in the buying process
I have learnt so much on this course. It was an eye opener. I am a small business but I got to understand my competition so much better. Thank you for such an insight that otherwise I would not have!
The course has given insight into the segmentation of customers. The Customer value proposition statement has helped me to look into the business from the perspective of clients and customers.
I did this this course as at the time I had issues targeting the right customers, but the knowledge i have earned have been able to channel my skill to attract the right customer.
I'm really glad to have participated in this course and exercise. It is a life , business changing, and of worth. Thanks very much for the knowledge.
The course is a great insight on how you could grow your business by developing a clear Customer Value Proposition (CVP).
This is a very nice and well explained course. however can we get certificate for this course
I didn't expect to enjoy learning about my business the way I did. All the topics covered here are just so simplified and make it easy to understand. I mostly enjoyed the exercises they were very beneficial. It's like I just got to know more about my business now. This is actually the first time i finish an online course from all the courses I've applied for. They are brief and impactful in an amazing way. Keep up the good work! I'm definitly aiming on doing all 10 courses, after this...I'll be unstoppable :)
I have learned so much from this and other courses by Goldman Sachs 10,000 Women. The entire format and delivery meet my learning style and needs. I am very grateful to have had the opportunity to complete these courses and hope to complete all of them. I highly recommend courses by Goldman Sach 10,000 Women to any woman wanting to understand more about business, customers, and marketing in this very competitive environment.
The entire course was mind blowing. Every sub topic was explained in so much details and with practical steps that stimulated critical thinking and evaluation of my business. I'm currently reviewing all our processes to ensure we get it right with the CUSTOMERS without losing awareness of the COMPETITORS.
Aarinola Adekunle ( Treasure Chest Children's Place )
Excelente curso, muy didactico y toca de forma simple puntos muy importantes dentro del marketing y cómo llevarlo a cabo, me encanto la "guia de crecimiento" y como esta se vincula con los demás cursos del programa. Es una excelente aportación al mundo de los negocios!!!
I find it really helpful for business owner starter like me with no business background. Thank you very much for 10.000 women and coursera for providing this course available, I will use it as my primary training materials to help women leaders in business
I give the course 5 stars because it has changed my view about customer competition. Now I know I don't have to focus on the competitor too much but use my energy to improve my products and ensure my customers are contented with my products/ service.
It is a really useful course. Since I am starting my business I got so many aspects to consider.. Now also analyzing the mistakes that we have done in our family business.. thank you very much! Enjoyed the course and going to complete all of them.
This course helped me identify and improve upon how to identify my target market. Learning how to write the Customer Value Proposition will be instrumental in directing employee focus and consequently, add more value to the business.
Thank you for the life changing experience through theis course, I enjoy and gain more knowledge that will help me to advance my career and effective run and develop my business. I am looking up for other opportunities like this.
Well explained, great examplpes, much application in assignemnts, and excellent review. Clearly communicatied in awesome videos, and short readings which make it ideal for busy students.
Very insightful and interesting content.
Quite complete, it covers a lot of topics.
But have loved to have some more downlodable material (ex. the texts in the course).
I really liked the course, it was very rich and interesting learning. The videos and the exercises were very helpful and easy to understand and apply in a work routine.