Master the world’s most powerful AI assistant with ChatGPT Fundamentals & Prompt Engineering — a future-ready course that takes you from beginner to expert with clarity, confidence, and creativity.
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Master AI for Digital Marketing & Content Creation
本课程是 AI Marketing Mastery 专项课程 的一部分


位教师:Tanmoy Kumar Das
包含在 中
您将学到什么
Explore ChatGPT’s features, interface, and functions to communicate more effectively.
Create engaging content for emails, blogs, social media, and SEO using AI.
Master advanced prompting techniques to get better, more personalized responses.
Discover how to apply effective strategies, including Chain of Thought, Zero-shot, and Tabular prompting, for improved results.
您将获得的技能
要了解的详细信息

添加到您的领英档案
November 2025
68 项作业
了解顶级公司的员工如何掌握热门技能

积累特定领域的专业知识
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书

该课程共有4个模块
Learn how ChatGPT works, explore the interface, key features, and essential prompting techniques. Build a strong foundation with powerful prompt engineering methods and practical writing, analysis, and content creation skills.
涵盖的内容
71个视频26个作业
Use ChatGPT to research audiences, plan content, create SEO blogs, emails, ads, and full marketing funnels. Develop high-performing content across platforms and boost productivity with AI-powered workflows.
涵盖的内容
58个视频22个作业
Discover how Google Gemini supports research, keyword analysis, content writing, video scripting, social posts, and podcast creation. Learn to repurpose content efficiently and build multi-platform creative workflows.
涵盖的内容
22个视频10个作业
Use Gemini to create online courses, landing pages, sales copy, email sequences, and complete marketing funnels. Build business-ready assets, analyze customer data, and apply ethical AI writing for professional results.
涵盖的内容
27个视频10个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
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常见问题
No, this course is for complete beginners. We first examine the fundamentals of ChatGPT from an interface and functional standpoint. As you advance, you’ll delve into more advanced strategies, such as prompt engineering, to ensure that you remain confident all the way along.
Ideal for marketers, content creators, entrepreneurs, educators, and anyone looking to become a master of ChatGPT for business. If you want to increase your productivity, streamline and scale content creation, or improve your use of AI tools like ChatGPT, this course will help you achieve that.
This course is unique because it not only teaches you the fundamentals of ChatGPT but also explores prompt engineering, allowing you to construct more effective and tailored outputs.
更多问题
提供助学金,




