Artificial intelligence is reshaping how organizations communicate, analyze, automate, and make decisions. The AI Essentials Certification is a hands-on, beginner-level course that helps learners quickly build foundational AI skills and confidently use modern tools — no technical expertise required.
AI Essentials
Coursera PlusMonthly 3 个月 课程4 折优惠 ，让你轻松掌握闪耀技能。立即节省
深入了解一个主题并学习基础知识。
初级 等级
推荐体验
推荐体验
初级
Ideal for students, professionals, educators, and teams building AI knowledge and digital skills. No AI or coding experience required.
3 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级
推荐体验
推荐体验
初级
Ideal for students, professionals, educators, and teams building AI knowledge and digital skills. No AI or coding experience required.
3 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
您将学到什么
Understand Core AI Concepts: Learn AI fundamentals, automation, machine learning basics, and generative AI concepts.
Apply AI Tools in Everyday Workflows: Use AI tools to simplify tasks, support research, and improve daily work efficiency.
Automate Repetitive Tasks Efficiently: Use AI to streamline communication, scheduling, documentation, and content-related tasks.
Strengthen Productivity and Digital Skills: Build applied AI knowledge to adapt confidently to modern digital work environments.
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December 2025
作业
8 项作业
授课语言：英语（English）
91%
of learners achieved a positive career outcome
了解顶级公司的员工如何掌握热门技能
该课程共有8个模块
This module introduces the overall certification structure and explains how the learning experience is organized throughout the course. To support different learning preferences, the content is offered in multiple formats, including Videos, eBooks, Audiobooks, and Podcasts. Each format covers the same key concepts, giving you the flexibility to learn in the way that works best for you. You can choose any format based on your preferred learning style and move through the course at your own pace.
涵盖的内容
13个视频1篇阅读材料1个作业5个插件
13个视频•总计120分钟
- Navigation Video•2分钟
- Audio Book - Course Introduction•6分钟
- Course Introduction•3分钟
- Audio Book: Module 1: Introduction to Artificial Intelligence•60分钟
- Podcast : Module 1: Introduction to Artificial Intelligence•22分钟
- 1.1 Defining AI: The Science and Engineering of Making Intelligent Machines•4分钟
- 1.2 The Spectrum of AI: Narrow AI vs. General AI•3分钟
- 1.3 Examples of AI in Everyday Life•3分钟
- 1.4 The Inception of AI: Key Figures and Milestones•3分钟
- 1.5 AI Through the Ages: From Turing to Resurgence•4分钟
- 1.6 Demystifying AI: Myths vs. Reality•3分钟
- 1.7 AI in Consumer Technology and Workplace•3分钟
- 1.8 The Societal Impact of AI: Healthcare, Education, and Beyond•3分钟
1篇阅读材料•总计10分钟
- Hands On•10分钟
1个作业•总计30分钟
- Quiz 1•30分钟
5个插件•总计75分钟
- eBook: Module 1: Introduction to Artificial Intelligence•15分钟
- Activity: Multiple Response•15分钟
- Activity: Pop-up•15分钟
- Activity: True/False•15分钟
- Activity: Let's Check your Knowledge•15分钟
涵盖的内容
11个视频2篇阅读材料1个作业5个插件
11个视频•总计110分钟
- AudioBook : Module 02: AI Technologies•61分钟
- Podcast : Module 02: AI Technologies•21分钟
- 2.1 Understanding Machine Learning Algorithms: Supervised vs. Unsupervised Learning•4分钟
- 2.2 Real-World Applications of Machine Learning•3分钟
- 2.3 Tools and Platforms for Machine Learning Development•3分钟
- 2.4 The Architecture of Neural Networks: Neurons, Layers, and Activation Functions•3分钟
- 2.5 Introduction to Deep Learning: Convolutional Neural Networks (CNNs), Recurrent Neural Networks (RNNs), And Transformers•3分钟
- 2.6 Case Studies: Image Recognition, Natural Language Processing•4分钟
- 2.7 Demonstrating How AI Powers Everyday Applications•4分钟
- 2.8 The Role of Data in Training AI Models•3分钟
- 2.9 Limitations and Challenges of Current AI Technologies•2分钟
2篇阅读材料•总计20分钟
- Hands - On 1•10分钟
- Hands - On 2•10分钟
1个作业•总计30分钟
- Quiz 2•30分钟
5个插件•总计75分钟
- eBook : Module 02: AI Technologies•15分钟
- Activity: Tab •15分钟
- Activity: Hotspot•15分钟
- Activity: Flip Card•15分钟
- Activity: Let's Check your Knowledge•15分钟
涵盖的内容
10个视频2篇阅读材料1个作业6个插件
10个视频•总计118分钟
- AudioBook: Module 3: AI in Action: Applications and Case Studies•58分钟
- Podcast: Module 3: AI in Action: Applications and Case Studies•28分钟
- 3.1 AI’s Impact: Transforming Sectors and Industries•3分钟
- 3.2 Introduction to the Case Study Method•2分钟
- 3.3 Technology Behind Smart Speakers: Voice Recognition and Natural Language Processing•4分钟
- 3.4 Impact on Consumer Behavior and the Future of Voice Technology•4分钟
- 3.5 Overview of Autonomous Vehicle Technology: Sensors, Data, And AI Decision-Making•4分钟
- 3.6 Self-Driving Cars: Ethics, Challenges, and Opportunities•4分钟
- 3.7 AI in Healthcare: From Diagnostics to Personalized Medicine•7分钟
- 3.8 Ethical Implications: Patient Privacy and AI Decision-Making in Healthcare•4分钟
2篇阅读材料•总计20分钟
- Hands - On 1•10分钟
- Hands - On 2•10分钟
1个作业•总计30分钟
- Quiz 3•30分钟
6个插件•总计90分钟
- eBook: Module 3: AI in Action: Applications and Case Studies•15分钟
- Activity: Case Study•15分钟
- Activity: Tab •15分钟
- Activity: True/False•15分钟
- Activity: Carousel•15分钟
- Activity: Let's Check your Knowledge•15分钟
涵盖的内容
12个视频1篇阅读材料1个作业7个插件
12个视频•总计127分钟
- AudioBook: Module 4: The Workflow of AI Projects•65分钟
- Podcast: Module 4: The Workflow of AI Projects•21分钟
- 4.1 Overview of the AI Project Lifecycle•3分钟
- 4.2 Navigating AI Projects: Milestones and Clear Objectives •4分钟
- 4.3 Identifying and Defining the AI Problem•4分钟
- 4.4 Data Collection, Cleaning and Pre-processing Techniques•4分钟
- 4.5 Overview of Common AI Models and Algorithms•4分钟
- 4.6 Training the Model: Techniques, Tools, and Best Practices•4分钟
- 4.7 Validating the Model: Performance Metrics and Validation Strategies•3分钟
- 4.8 AI Deployment: Integration, Monitoring, and Maintenance•7分钟
- 4.9 Measuring Success and Refining AI Models•4分钟
- 4.10 Case study: Development of a Smart Assistant for Customer Support as an AI Project from Start to Finish•3分钟
1篇阅读材料•总计10分钟
- Hands - On•10分钟
1个作业•总计30分钟
- Quiz 4•30分钟
7个插件•总计105分钟
- ebook: Module 4: The Workflow of AI Projects•15分钟
- Activity: Hotspot•15分钟
- Activity: Hotspot•15分钟
- Activity: Drag-and-Drop•15分钟
- Activity: Pop-up•15分钟
- Activity: Tab •15分钟
- Activity: Let's Check your Knowledge•15分钟
涵盖的内容
8个视频1篇阅读材料1个作业7个插件
8个视频•总计148分钟
- AudioBook: Module 5: Ethics and Social Implications of AI•66分钟
- Podcast : Module 5: Ethics and Social Implications of AI•59分钟
- 5.1 The Importance of Ethics in AI Development and Application•4分钟
- 5.2 Ethical AI: Addressing Concerns for Positive Societal Impact•4分钟
- 5.3 Bias and Fairness in AI•4分钟
- 5.4 Privacy and Security in the Age of AI•4分钟
- 5.5 Responsible AI Development•3分钟
- 5.6 AI and Society: Looking Ahead•4分钟
1篇阅读材料•总计10分钟
- Hands - On•10分钟
1个作业•总计30分钟
- Quiz 5•30分钟
7个插件•总计105分钟
- eBook: Module 5: Ethics and Social Implications of AI•15分钟
- Activity: Flip Card•15分钟
- Activity: Hotspot•15分钟
- Activity: Drag and Drop•15分钟
- Activity: Hotspot•15分钟
- Activity: Case Study•15分钟
- Activity: Let's Check your Knowledge•15分钟
涵盖的内容
10个视频1篇阅读材料1个作业5个插件
10个视频•总计117分钟
- AudioBook: Module 6: Generative AI and Creativity•64分钟
- Podcast: Module 6: Generative AI and Creativity•21分钟
- 6.1 Defining Generative AI and its Distinction from Other AI Technologies•3分钟
- 6.2 Overview of Generative AI Models (e.g., GANs, VAEs, Transformer models)•3分钟
- 6.3 The Role of Generative AI in Creativity and Innovation•2分钟
- 6.4 Case Studies of Generative AI in Art, Music, Writing, and Design•7分钟
- 6.5 Demonstrating Tools and Platforms that Leverage Generative AI for Creative Purposes•3分钟
- 6.6 The Creative Process Augmented by AI: Collaboration between Humans and Machines•4分钟
- 6.7 Ethical Considerations in Generative AI•5分钟
- 6.8 Exploring the Future of Creativity with AI•4分钟
1篇阅读材料•总计10分钟
- Hands - On•10分钟
1个作业•总计30分钟
- Quiz 6•30分钟
5个插件•总计75分钟
- eBook: Module 6: Generative AI and Creativity•15分钟
- Activity: Hotspot•15分钟
- Activity: Drag and Drop•15分钟
- Activity: True/False•15分钟
- Activity: Let's Check your Knowledge•15分钟
涵盖的内容
9个视频2篇阅读材料1个作业6个插件
9个视频•总计46分钟
- AudioBook: Module 7: Preparing for AI Driven Future•4分钟
- Podcast: Module 7: Preparing for AI Driven Future•15分钟
- 7.1 The Future Landscape of AI•5分钟
- 7.2 AI and the Transformation of Work•4分钟
- 7.3 Lifelong Learning in an AI World•4分钟
- 7.4. Strategies for Individuals and Organizations to Leverage AI for Growth•4分钟
- 7.5 Navigating Ethical Considerations and Societal Impacts in AI Adoption•3分钟
- 7.6 Case Studies: Successful Adaptation and Innovation in the AI Era•3分钟
- 7.7 Preparing for the Future with AI•4分钟
2篇阅读材料•总计20分钟
- Hands - On 1•10分钟
- Hands - On 2•10分钟
1个作业•总计30分钟
- Quiz 7•30分钟
6个插件•总计90分钟
- eBook: Module 7: Preparing for AI Driven Future•15分钟
- Activity: Problem Statement•15分钟
- Activity: Carousel•15分钟
- Activity: Accordion•15分钟
- Activity: Problem Statement•15分钟
- Activity: Knowledge Check•15分钟
涵盖的内容
11个视频1篇阅读材料1个作业5个插件
11个视频•总计110分钟
- Audio Book: Module 8: Starting with AI: First Steps and Resources•56分钟
- Podcast: Module 8: Starting with AI: First Steps and Resources•26分钟
- 8.1 The Importance of a Strategic Approach to AI Adoption•3分钟
- 8.2 Understanding AI Ecosystem and Assessing Readiness•3分钟
- 8.3 Identifying and Selecting Promising AI Opportunities•4分钟
- 8.4 Setting Realistic Goals and Expectations for AI Initiatives•2分钟
- 8.5 Key Roles and Skills Needed for AI Projects•3分钟
- 8.6 Building vs. Buying AI Capabilities: Considerations and Strategies•3分钟
- 8.7 Fostering a Culture of AI Innovation and Learning•3分钟
- 8.8 Resources for Learning and Development in AI•4分钟
- Course Summary•3分钟
1篇阅读材料•总计10分钟
- Hands - On•10分钟
1个作业•总计30分钟
- Quiz 8•30分钟
5个插件•总计75分钟
- eBook: Module 8: Starting with AI: First Steps and Resources•15分钟
- Activity: Timeline•15分钟
- Activity: Case Study•15分钟
- Activity: Hotspot•15分钟
- Activity: Knowledge Check•15分钟
位教师
从 Leadership and Management 浏览更多内容
SSaïd Business School, University of Oxford
课程
GGoogle
专项课程
类别：顶级 AI 计划顶级 AI 计划
BBoard Infinity
课程
BBritish Standards Institution
课程
人们为什么选择 Coursera 来帮助自己实现职业发展
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自 2018开始学习的学生
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Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
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自 2021开始学习的学生
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常见问题
You will learn AI fundamentals and how to use AI tools for automation and smarter decisions.
No. This course is for beginners and non-technical learners.
This certification covers practical uses of AI in daily work, not technical development.
Yes. You will complete hands-on exercises using modern AI tools.
It suits students, professionals, entrepreneurs, educators, and teams building AI readiness.
Yes. You will receive the AI Essentials Certification.
Yes. Apply these skills immediately in daily work.
No technical background needed. The course is beginner-friendly.
These skills strengthen digital fluency and adaptability for AI-enabled workplaces.
The course is highly practical, focusing on real-world AI applications and workflows.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，