AI for Business Decision Making equips managers and executives with practical, non-technical skills to lead AI-driven decisions across the enterprise. You’ll learn how supervised, unsupervised, and reinforcement learning improve decision accuracy; how to prepare data and engineer features; and how to train, validate, and integrate models into existing workflows and systems via APIs and automation. Through guided, hands-on notebooks, you’ll experiment with predictive analytics, Natural Language Processing (including sentiment analysis), and Large Language Models (LLMs) for real executive use cases—from customer feedback to process optimization and risk prediction. The course also covers governance and ethics (privacy, security, bias, explainability), human-in-the-loop design, and measuring business impact. Advanced topics introduce genetic/evolutionary methods and long-term reward optimization with reinforcement learning to inform strategy and planning. By the end, you’ll be able to select the right technique for a decision problem, evaluate model reliability, integrate AI into business processes, and build an actionable roadmap for sustainable, responsible AI adoption.
This module introduces participants to the essential concepts of Artificial Intelligence (AI) and its role in shaping business decision-making. Covering AI types, historical development, and ethical considerations, participants gain foundational knowledge crucial for understanding AI's impact on decision accuracy. This module sets the stage for practical applications and advanced techniques in subsequent sessions, providing a solid foundation for navigating the intersection of AI and effective decision-making in business.
涵盖的内容
6个视频3篇阅读材料1个作业
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6个视频•总计21分钟
Introduction to the Specialization•2分钟
Introduction to Course Two•1分钟
Introduction to Decision Science•4分钟
Learning How to Train Models to Make Decisions•6分钟
ML-Based Decision Making: Subjectivity and Bias•6分钟
This module is dedicated to the practical aspects of implementing AI decision models within a business framework. Participants will be guided through the process of building and training different types of AI models, encompassing model identification, data preparation, feature engineering, and the application of model training and validation techniques. The module further explores the seamless integration of AI into existing business systems, focusing on workflows, API integration, and efficient data flow management.
涵盖的内容
6个视频6篇阅读材料1个作业
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6个视频•总计17分钟
Short Term and Long Term Rewards•4分钟
Improving Business Processes Using AI•4分钟
Introduction to RL Integration with Workflow Management Systems•3分钟
RL Integration with Workflow Management Systems Part One•2分钟
RL Integration with Workflow Management Systems Part Two•2分钟
RL Integration with Workflow Management Systems Part Three•2分钟
6篇阅读材料•总计60分钟
Short Term and Long Term Rewards Key Topics•10分钟
Improving Business Processes Using AI Key Topics•10分钟
Introduction to RL Integration with Workflow Management Systems Key Topics•10分钟
RL Integration with Workflow Management Systems Part One Key Topics•10分钟
RL Integration with Workflow Management Systems Part Two Key Topics•10分钟
RL Integration with Workflow Management Systems Part Three Key Topics•10分钟
1个作业•总计30分钟
Module 2 Quiz•30分钟
AI Technologies for Decision Support
第 3 单元•小时 后完成
单元详情
This module moves from model‑building mechanics to strategic, data‑driven decision support. You will compare supervised, unsupervised, and reinforcement techniques, apply natural‑language and predictive analytics—including large language models—to real business questions, and weigh machine‑learning recommendations against human cognitive factors to select the most effective approach for each decision context.
涵盖的内容
10个视频9篇阅读材料1个作业
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10个视频•总计27分钟
Using Human Behavior and Text Analysis for Decision Insights•4分钟
Introduction to Utilizing Predictive Models for Business Strategy•3分钟
Utilizing Predictive Models for Business Strategy Part One•1分钟
Utilizing Predictive Models for Business Strategy Part Two•2分钟
Utilizing Predictive Models for Business Strategy Part Three•3分钟
Introduction to Getting Advice from LLMs•4分钟
Getting Advice from LLMs Part One•2分钟
Getting Advice from LLMs Part Two•1分钟
Artificial General Intelligence•5分钟
Course 2 Conclusion•1分钟
9篇阅读材料•总计90分钟
Using Human Behavior and Text Analysis for Decision Insights Key Topics•10分钟
Introduction to Utilizing Predictive Models for Business Strategy Key Topics•10分钟
Utilizing Predictive Models for Business Strategy Part One Key Topics•10分钟
Utilizing Predictive Models for Business Strategy Part Two Key Topics•10分钟
Utilizing Predictive Models for Business Strategy Part Three Key Topics•10分钟
Introduction to Getting Advice from LLMs Key Topics•10分钟
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.