AI for Marketing equips modern marketers with the skills to harness artificial intelligence for smarter, faster, and more effective marketing strategies. This course goes beyond theory to show how AI is reshaping customer engagement, personalization, campaign optimization, and marketing ROI.
AI for Marketing
您将学到什么
AI Marketing Foundations: Understand how AI transforms marketing strategy, from customer insights and automation to performance optimization.
Personalization & Campaign Optimization: Use AI to personalize content, optimize ads, improve targeting of social, email & multichannel campaigns.
Data-Driven Marketing Analytics: Apply AI-powered analytics to measure performance, predict trends, and make smarter marketing decisions.
Responsible AI in Marketing: Learn ethical AI practices, bias mitigation, and transparency principles for trustworthy, compliant marketing use.
您将获得的技能
- Marketing Effectiveness
- Customer Engagement
- Marketing Automation
- Responsible AI
- Cross-Channel Marketing
- Content Marketing
- Generative AI
- Customer experience improvement
- Email Marketing
- Social Media Campaigns
- AI Personalization
- Data-Driven Decision-Making
- Artificial Intelligence
- Marketing Analytics
- Generative AI Agents
- AI Enablement
- Marketing Strategies
- Marketing
- AI Workflows
- 技能部分已折叠。显示 9 项技能，共 19 项。
要了解的详细信息
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添加到您的领英档案
最近已更新！
February 2026
作业
7 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有7个模块
This module covers a quick summary of what the certification is going to cover from start to finish. Here is the brief about the structure of the overall certification: Each of our certifications follows a consistent, multimodal structure to provide a flexible learning experience. The content is available across four formats: eBooks: In-depth written material for focused learning. Audiobooks: Audio version of the eBook, perfect for learning on the go. Podcasts: Engaging audio content to reinforce key concepts. Videos: Modular video chunks, each covering a specific topic. The names of the eBooks, Audiobooks, and Podcasts are the same, ensuring you can seamlessly switch between formats without losing track of the content. Videos are divided into bite-sized modules for easier consumption, and all content across these mediums is consistent, so no matter which format you choose, the information remains the same. This gives you the freedom to learn in the way that works best for you.
涵盖的内容
17个视频1篇阅读材料1个作业6个插件
涵盖的内容
16个视频1个作业7个插件
涵盖的内容
13个视频1篇阅读材料1个作业4个插件
涵盖的内容
14个视频1篇阅读材料1个作业7个插件
涵盖的内容
16个视频1篇阅读材料1个作业5个插件
涵盖的内容
14个视频1篇阅读材料1个作业7个插件
涵盖的内容
14个视频1篇阅读材料1个作业5个插件
位教师
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常见问题
AI for Marketing helps professionals use data, automation, and predictive insights to create more effective, personalized, and scalable campaigns.
No coding is required. A basic understanding of marketing concepts and digital tools is sufficient to get started.
This course focuses on AI-driven decision-making, automation, and analytics rather than manual campaign execution alone.
更多问题
提供助学金，