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Automate Surveys for Smart Market Insights

本课程是多个项目的一部分。

位教师：LearningMate

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Design efficient conjoint analysis studies and build automated data workflows to gain faster, sophisticated market insights.

您将获得的技能

您将学习的工具

No-Code Development

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

此课程作为的一部分提供

在注册此课程时，您还需要选择一个特定的合作项目。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

This course builds specialized skills in sophisticated survey methodology and research workflow automation, designed for professionals looking to elevate their market research capabilities. You’ll move beyond basic surveys to master conjoint analysis, a powerful technique for quantifying customer preferences and understanding the trade-offs they make when choosing a product. Through hands-on, simulated exercises, you will learn to design a choice-based study, optimize it for statistical efficiency, and interpret the results to guide strategic decisions in product design and pricing.

In the second half of the course, you will tackle a common research bottleneck: manual data management. You will learn to create no-code workflow automations that connect survey platforms with data storage and communication steps using a browser‑based simulation tool. You’ll design workflows that automatically export new data and trigger real-time notifications to your team. By combining advanced analytics with smart automation, you will develop a technical skill set that dramatically enhances research efficiency, reduces manual error, and enables your organization to act on deep customer insights faster than ever before. This course equips you to become a more strategic and efficient market research analyst.

单元详情

This module introduces the core principles of conjoint analysis, a premier method for understanding customer choices. Learners will explore why it's a superior technique for measuring preferences compared to simple rating scales. They will learn how to define product attributes and levels, set up a choice-based study in a simulated environment, and optimize the design to ensure statistical validity. The module uses the classic Courtyard by Marriott case study to illustrate the real-world power of getting this methodology right.

涵盖的内容

2个视频1篇阅读材料2个作业

In this module, learners shift from data collection methodology to data management efficiency. They will discover the common pains of manual data handling and learn how to solve them by building automated workflows. Using a simulated no-code environment, learners will connect a survey tool to a spreadsheet and a team messaging app, creating a seamless flow of information that triggers data exports and real-time alerts.