What is the focus of this behavioral marketing training program?

This program focuses on the fundamentals of behavioral marketing and its practical application in digital campaigns. It covers data collection, audience segmentation, strategic planning, and using behavioral insights to drive engagement, retention, and ROI.

Who should enroll in this course?

This course is ideal for marketing professionals, business owners, entrepreneurs, and beginners who want to build foundational knowledge and practical skills in data-driven, modern marketing strategies.

What practical skills will I gain from this course?

You’ll learn to collect and analyze behavioral data, segment audiences effectively, craft targeted campaigns using email, social media, and Google Ads, and apply frameworks like the RACE model to improve marketing results and customer growth.

What are the real-world applications of behavioral marketing covered in this course?

The course covers how to personalize marketing across channels, use behavioral data to drive acquisition and retention, manage the customer lifecycle, and apply digital marketing strategies for measurable business outcomes.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Behavioral Marketing

Behavioral Marketing

本课程是多个项目的一部分。

位教师：Priyanka Mehta

2,947 人已注册

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

20 条评论

初级等级

推荐体验

8 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

20 条评论

初级等级

推荐体验

8 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.

您将获得的技能

您将学习的工具

Google Ads

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

8 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

此课程作为的一部分提供

在注册此课程时，您还需要选择一个特定的合作项目。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

This comprehensive course provides a strong foundation in behavioral marketing and modern digital strategies to drive business growth. You’ll start by learning the fundamentals of behavioral marketing, understanding how consumer actions shape campaigns. Explore data collection, audience segmentation, and practical use of behavioral insights for acquisition, retention, and customer growth. Next, dive into key behavioral marketing types like email, social media, and Google Ads while assessing pros, cons, and integration into digital strategies. Finally, master the RACE Framework, customer lifecycle management, and post-pandemic marketing trends to craft effective, goal-driven strategies that boost engagement and ROI.

By the end of this course, you will be able to: Understand behavioral marketing concepts and applications Apply data-driven strategies for targeted campaigns Utilize behavioral data to enhance engagement and conversions Implement digital frameworks and lifecycle strategies for sustainable growth Ideal for marketing professionals and beginners aiming to build expertise in data-driven, modern marketing practices.

单元详情

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

涵盖的内容

58个视频6篇阅读材料6个作业

58个视频总计100分钟

Behavioral Marketing Introduction4分钟
What Will You Learn?2分钟
Introduction to Behavioral Marketing1分钟
Behavioural Marketing2分钟
Behavioral Marketing in Marketing Campaigns2分钟
How Does Behavioral Marketing Work?1分钟
Data Collection and Analysis1分钟
Audience Segmentation2分钟
Strategizing Marketing Effort2分钟
Behavioral Data in Marketing1分钟
Usage Of Behavioral Data: Customer Acquisition1分钟
Usage Of Behavioral Data: Customer Retention2分钟
Usage Of Behavioural Data Customer Growth1分钟
Quick Recap3分钟
Behavioral Marketing Types And Needs Introduction1分钟
Personalization of Behavioral Marketing1分钟
Behavioral Marketing Types: Email Marketing1分钟
Behavioral Marketing Types: Social Media Ads1分钟
Behavioral Marketing Types: Google Ads2分钟
Why Is Behavioral Marketing Important?2分钟
Behavioral Marketing in Digital Marketing Strategy3分钟
Pros of Behavioural Marketing Increased User Engagement1分钟
Pros of Behavioural Marketing - Increased Conversion Rates1分钟
Pros of Behavioural Marketing - Improved Customer Experience and Faster Decision Making1分钟
Cons of Behavioural Marketing2分钟
Quick Recap3分钟
Spotlight4分钟
Introduction to Digital Marketing Strategy for Business Growth1分钟
Digital Marketing Strategy for Business Growth1分钟
Developing a Digital Marketing Strategy1分钟
Building Buyer Personas1分钟
Identifying the Goals1分钟
Evaluating the Existing Digital Channels and Assets2分钟
Evaluating Existing Digital Channels and Assets - Example1分钟
Auditing and Planning Owned Media Campaigns1分钟
Steps for Auditing and Planning Owned Media Campaigns2分钟
Auditing and Planning Earned Media Campaigns1分钟
Auditing and Planning Paid Media Campaigns1分钟
Bringing Digital Marketing Campaign Together1分钟
Quick Recap3分钟
Introduction to RACE Framework1分钟
RACE Framework2分钟
Phases of RACE Framework2分钟
Why RACE Framework Is Recommended?2分钟
Quick Recap3分钟
Spotlight4分钟
Introduction to Customer Lifecycle Management (CLM)1分钟
Customer Lifecycle Management1分钟
Stages of Customer Lifecycle Management3分钟
Building Successful Customer Lifetime Management2分钟
Quick Recap2分钟
Introduction to Marketing in Post-pandemic Era1分钟
Marketing in Post-Pandemic Era1分钟
Post Pandemic Marketing Parameters2分钟
More Post Pandemic Marketing Parameters2分钟
Quick Recap3分钟
Spotlight2分钟
Case Study Intels Marketing Strategy3分钟