AI is transforming digital marketing — and success now depends on working smarter, not just posting more. In this beginner-friendly course, you’ll learn to plan, schedule, and analyze social media content with AI-driven tools. You’ll use Hootsuite Smart Scheduler to build optimized calendars, export analytics data to discover what drives engagement, and design an improvement plan backed by measurable results. By the end, you’ll combine creative intuition with analytics to deliver content that connects, performs, and grows brand visibility.
AI is transforming digital marketing — and success now depends on working smarter, not just posting more. In this beginner-friendly course, you’ll learn to plan, schedule, and analyze social media content with AI-driven tools. You’ll use Hootsuite Smart Scheduler to build optimized calendars, export analytics data to discover what drives engagement, and design an improvement plan backed by measurable results. By the end, you’ll combine creative intuition with analytics to deliver content that connects, performs, and grows brand visibility.
涵盖的内容
5个视频3篇阅读材料3个作业
显示有关单元内容的信息
5个视频•总计11分钟
Introduction and Welcome•2分钟
Scheduling with Hootsuite Smart Scheduler•3分钟
Reading the Story Behind Your Data•2分钟
From CSV to Insights: Pivoting Your Post Data•3分钟
Congratulations and Continuous Learning•2分钟
3篇阅读材料•总计40分钟
Timing and Personalization in Social Media Marketing•15分钟
How to Measure Social Media Engagement•15分钟
Social Media Analytics and Metrics for Improving Users Engagement•10分钟
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