Name: Storytelling in Branding and Content Marketing
Brand: IE Business School
Availability: OnlineOnly
Rating: 4.4 (75 reviews)

返回到 Storytelling in Branding and Content Marketing

学生对 IE Business School 提供的 Storytelling in Branding and Content Marketing 的评价和反馈

4.4

星

339 个评分

课程概述

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

76 - Storytelling in Branding and Content Marketing 的 80 个评论（共 80 个）

创建者 Swayam A

•

Jun 8, 2020

Informative, Insightful, and helps a lot in learning.

创建者 Zhengyi X

•

Aug 7, 2022

Very boring!

创建者 Sophia D

•

Oct 30, 2020

I was let down by this course. I found that the instructor lacked charisma and was unable to convey the information in a good way. I also found the assignments confusing. The content itself wasn't very impressive. It gave me a very "newspapers good, phone bad" sort of vibe.