In this lesson, we follow Jane and John, entrepreneurs who launched their business during the pandemic. Through their story, we learn about key elements of successful branding and communication in today's market. We'll cover messaging for brand identity, understanding target audiences, using social media data for marketing, different platforms' engagement styles, analyzing marketing metrics, and planning content calendars to align with business goals.

This lesson equips you with the ability to define brand activation, analyze real-world examples of successful digital brand activations, and evaluate the role of target audience understanding in effective brand activation campaigns

In this lesson, you will discover how to maximize platform effectiveness by gaining insights into the habits of your target audience. You will explore the realm of social media analytics, where you will learn to identify and interpret key metrics such as engagement and conversion rates. Through real-world scenarios, you will develop the skills to apply these metrics strategically, driving business success.