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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

4.7
2,681 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

RG

Apr 8, 2020

The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.

MA

Jan 28, 2022

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

筛选依据:

101 - Brand and Product Management 的 125 个评论(共 574 个)

创建者 HOÀNG H

Sep 12, 2021

The course is very interesting and easy to understand. After this course I have a better understanding of Brand and product management.

创建者 Pradeep K

May 10, 2020

this is a really nice and content full design course for beginners. I have learnt a lot from here. I will recommend to everyone for it.

创建者 Aruna V

May 24, 2020

Greetings,Thank-you so much for giving me opportunity to explore and develop my skills and knowledge in marketing mix implementation.

创建者 arun s

Oct 23, 2017

Excellent course material with good case studies. Would like more reading material with this please, that would be icing on the cake!

创建者 Daniel C

Mar 3, 2016

This was one of the best professors I have ever had. This course was very interesting, well produced and had a good support material.

创建者 Saurabh B

Oct 29, 2019

Best Marketing Course on the planet which can be applied to practical business problems irrespective of the industry one works in.!!

创建者 Miya J

Oct 12, 2019

Although I have not finished this course yet ( still in the process), I thought this course and this platform is amazing! Thank you!

创建者 Valeria N

Aug 10, 2020

Excelente curso, la explicación de cada tema muy bien detallada y las tareas/cuestionarios son perfectos para aplicar lo aprendido.

创建者 Laura C S

Apr 18, 2021

Muy buen curso, sencillo, conciso y con los puntos clave de aprendizaje bien definidos para una correcta memorización y aplicación

创建者 Sanjay M

Sep 27, 2020

Great course for any beginner interested in learning the basic art of brand and product management! Well structured and organized!

创建者 Angel H

Jul 14, 2019

I´ve learned a lot about brand and product management at a base level. I´m ready to step up my performance in Marketing decisions.

创建者 Francois R

Jul 10, 2016

Excellent course taught by a passionated professor. You deserve 6 stars.

I just cannot wait the 2nd course of this specialization.

创建者 Anjali P

Feb 19, 2022

I really loved this course. I have learnt so much about brand management, brand strategies, development, etc. Thank You Coursera

创建者 Ahmed H

Aug 13, 2016

Wonderfully designed course. Everyone should take this course for a good addition to knowledge whether one is a marketer or not.

创建者 GURUTEJA K

Aug 14, 2017

Extremely Good in terms of learning. And the real time examples given shows the understanding level of our learnings. Fab stuff

创建者 María F L G

May 9, 2020

Me gustó mucho. Aprendí de todo un poco, el profesor se ve que es un experto; me gustaría tomar más cursos con él.

Recomendado.

创建者 Ana D

Nov 13, 2018

Very well designed course that is easy to learn. the videos are great and the virtual library articles complements the videos.

创建者 Newman O O

Jan 1, 2018

Excellent course and presentation by the instructor. I have learned a lot on how to design brand and manage products branding.

创建者 JEANE P G T

Aug 16, 2022

Nice lecture, clearly pronounced, so I could understand what the lecture explained about brand management overall. Thank you.

创建者 Harish D

Apr 23, 2021

Well crafted modules with coherence and connection. Examples are great and assessments and reflective to implement learnings

创建者 Mohit M

May 2, 2020

Eexceptional quality of teaching and adequate study material being provided. Highly Satisfied and motivated with the course.

创建者 Ankita S

May 27, 2021

It is an amazing course. Each and every topic is thoroughly explained with examples. I'll definitely recommend this course.

创建者 Pabitra K S

Jul 26, 2020

It was awesome learning experience. I appreciate the methods and tool used for teaching. It was quite interactive sessions.

创建者 Ekaterina T

Apr 27, 2022

I enjoied the course of Brand and Product management. There was pretty match theory but also many examples from real life.

创建者 Marta M

Sep 5, 2018

The course war really good, interesting, everything was explained by examples. The lectures are definitely worth to see.