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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

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2,679 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

筛选依据：

126 - Brand and Product Management 的 150 个评论（共 574 个）

创建者 KAUSTAV K

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Apr 24, 2020

It was a nice tour with prof. Baptista and thanks for giving me a proper insight regarding Brand and Product management

创建者 Abdus S M

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Oct 2, 2017

This course will be very much helpful for those who are interested to learn about Brand and Product Management.........

创建者 Aashish P

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Sep 20, 2017

Very articulate explanation by the lecturer. It has definitely added few vocabularies in my marketing brand. Thank you!

创建者 Sudheer K

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Aug 30, 2017

Great leaning experience, Has provided me ample understanding for opportunities of positioning my brands. Thanks Luiz..

创建者 SHRINIVAS

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Oct 22, 2020

The best course to understand the importance of branding, The professor is really good with examples and explanation.

创建者 Shivangi J

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Sep 23, 2020

All the concepts were Very nicely explained. The assessment questions and initial assignments were nicely curated.

创建者 Paulina S

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May 2, 2023

Módulos con información muy interesante y completa. Aprendí mucho sobre como iniciar una marca y que se necesita.

创建者 Guo X

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Mar 14, 2019

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

创建者 RISHIKESH.K.B.

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Mar 6, 2021

Brilliant set of questions in the exercises, and examples quoted in the lectures. They were all quite relatable

创建者 Satyaveer P

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Nov 27, 2016

Excellent course to develop you Brand as an Experience for Customer and among the employees of the organization.

创建者 Ахменов Т Т

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Aug 2, 2020

It is a great course for everyone who wants to learn on the good examples the importance of brand and marketing

创建者 ONURALP A

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May 31, 2020

I am so happy to finalize this course. It was very helpful and beneficial. Thanks to our instructor Mr.Baptista

创建者 Houman A

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Aug 30, 2023

it was so useful and also data materials are in touch with market.

thanks for making opportunity .

Houman Ataei

创建者 Hassan A

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May 26, 2020

Great course. Able to learn the basic of brands and instructor was well prepared and able to articulate well.

创建者 CHIKA O

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Dec 12, 2022

Great instructor, great learning materials. I really learnt a great deal about product and brand management.

创建者 Bilge C

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Mar 4, 2019

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.

创建者 Johnny A

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Sep 13, 2019

Amazing explanation and presentation in addition to accurate highlighting of what is needed to be known.

创建者 Chioma B

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Apr 3, 2019

This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

创建者 Abdullah A

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Dec 24, 2017

Very good applied experience with a techniques and tools and friendly instructor.

Thanks,

Abdullah AlBudiry

创建者 Aishwarya M

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Jun 14, 2022

A great learning experience for anyone who is interested in branding know-hows from scratch to advanced.

创建者 Kapil Y

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Jul 15, 2020

On rod best couresra course. Deep understanding of what is brand, how to develop brand and brand culture

创建者 Carlos A T C

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Jul 4, 2020

Gracias a este curso, he aprendido nuevas herramientas para aplicar al momento de desarrollar una marca.

创建者 Jaimie W

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Sep 17, 2018

I chose this course because of the Professor, and to fill a gap in my knowledge and resume. Many thanks!

创建者 Ander M A

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May 31, 2017

Really useful and good materials. I followed itas a postcast while driving and it was so easy to follow.

创建者 Aarti M

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Apr 27, 2017

Got very good knowledge about branding and all lectures very informative and well delivered by professor