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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

4.7
2,681 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

RG

Apr 8, 2020

The course was very well explained and articulated by the professor. There may be few more real time examples to be added especial in the last chapter covering employee engagement.

MA

Jan 28, 2022

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

筛选依据:

201 - Brand and Product Management 的 225 个评论(共 574 个)

创建者 Kartikeya T

Jul 23, 2022

The course content and teaching was really clear and articulated well

创建者 Mukhtar O

Oct 14, 2020

I really enjoyed the MOOC, it was very informative and I learnt a lot.

创建者 Rahul S

Sep 23, 2019

Engaging material, Easy to understand, In depth supplementary materail

创建者 Joey V

Jun 30, 2016

Excellent course!!! Would recommend to friends, colleagues and family.

创建者 Julian A M G

Aug 4, 2020

I really liked this course beacuse it was so clear and understanding.

创建者 Patrick F

Feb 29, 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.

创建者 Suvansh S

Apr 14, 2020

Good content and great course material. Useful for day to day usage.

创建者 Ewa P

Nov 14, 2017

Very clear way of explaining problems. I recommend it for beginners.

创建者 Maru G O

Mar 6, 2018

Quiet interesting and i will like to complete the course hopefully.

创建者 Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.

创建者 ASHISH B

Apr 25, 2020

Excellent course material on branding . A must for every marketeer

创建者 Svitlana K

Oct 16, 2019

useful and interesting to enroll yourself into the marketing field

创建者 Arman G

May 30, 2023

One of the fantastic courses that I participated in the Coursera.

创建者 valentina d c

Dec 3, 2019

it has been a good course, i suggest you to add more case history

创建者 Mohammed R

Jun 12, 2016

what an organized , clear and understandable videos and content ,

创建者 Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

创建者 Kagiso K

Jan 26, 2021

The Course material and content is very good and well organized

创建者 JAYA E

Oct 30, 2020

very informative in brand building and knowing about customers.

创建者 Seba H K

Jul 19, 2020

it's an amazing course and very useful to understand the brand

创建者 Ahmed A E G B

Dec 8, 2019

it`s great courses with a well endowed and masterful professor

创建者 SWARNALEKHA K S

May 14, 2020

I loved to learn a lot about how to create your own branding.

创建者 Oluyinka O

Feb 18, 2019

Very interactive and enlightening. Would definitely recommend

创建者 Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

创建者 Godwin K

Feb 2, 2018

very good course for every communicator and marketing person

创建者 Nasim A

Mar 1, 2021

Excellent course I have ever taken for the brand management