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Build, Evaluate, and Perfect Marketing Dashboards

Coursera PlusMonthly 3 个月课程4 折优惠 ，让你轻松掌握闪耀技能。立即节省

Build, Evaluate, and Perfect Marketing Dashboards

本课程是 Advanced Marketing Optimization & Strategy 专项课程的一部分

位教师：Hurix Digital

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Executive dashboards succeed when they translate complex data into clear performance narratives that align with strategic business goals.
Effective dashboard design requires systematic selection of KPIs, thoughtful visual hierarchy, and seamless integration across multiple data sources.
A/B testing visualization choices provides empirical evidence for design decisions, moving beyond subjective preferences to data-driven optimization.
User interpretation of data visualizations can be systematically improved through controlled experimentation & statistical analysis of user responses

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Advanced Marketing Optimization & Strategy 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

Did you know that decision-makers spend nearly 60% more time interpreting dashboards than acting on insights when visuals are poorly designed? The difference between confusion and clarity often comes down to dashboard precision and presentation.

This Short Course was created to help professionals in this field transform raw marketing data into executive-ready performance stories and systematically optimize how their visualizations influence stakeholder understanding and decision-making. By completing this course, you will be able to design professional-grade dashboards that showcase marketing performance through clear KPIs, test visualization impacts through A/B experiments, and refine your insights for maximum executive engagement—skills you can apply right away to elevate data storytelling. By the end of this 3-hour long course, you will be able to: Create executive-ready dashboards to showcase campaign performance through key performance indicators. Evaluate the influence of visualization adjustments on user interpretation using A/B testing. This course is unique because it unites marketing analytics, data visualization, and behavioral insight, teaching you how to craft dashboards that not only inform but also persuade, helping teams make faster, more confident business decisions. To be successful in this project, you should have: Basic digital marketing knowledge Familiarity with Google Analytics Understanding of marketing KPIs Experience with data visualization concepts

单元详情

Learners will master the foundational skills needed to transform raw marketing data into compelling executive narratives by selecting appropriate KPIs, designing clear visual hierarchies, and integrating multiple data sources into cohesive performance stories.

涵盖的内容

2个视频1篇阅读材料2个作业

Learners will master systematic approaches to testing visualization effectiveness, designing controlled experiments that measure how different dashboard designs impact user understanding and decision-making speed.