Who is this program for?

Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.

What background knowledge is necessary?

Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.

What does a digital marketing analyst do?

A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.

Is this program completely online?

Yes, it is completely online. You can access your lectures and readings anytime and anywhere via the web or mobile device.

Which jobs does this program prepare for?

This program prepares you for entry-level jobs as SEO Specialist, Digital Marketing Analyst, Content Marketing Coordinator, Social Media Coordinator, Marketing Assistant, or CRM Coordinator.

Do I need to take the courses in a specific order?

We highly recommend taking the courses in the order presented, as the content builds on information from earlier lessons.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Campaign Performance Reporting, Visualization, & Improvement

本课程是 Unilever Digital Marketing Analyst 专业证书的一部分

位教师：Unilever Team

4,977 人已注册

包含在中

了解更多

4个模块

深入了解一个主题并学习基础知识。

44 条评论

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

4个模块

深入了解一个主题并学习基础知识。

44 条评论

初级等级

无需具备相关经验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

32 项作业

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

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Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累 Marketing 领域的专业知识

本课程是 Unilever Digital Marketing Analyst 专业证书专项课程的一部分

在注册此课程时，您还会同时注册此专业证书。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
通过 Unilever 获得可共享的职业证书

该课程共有4个模块

The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.

After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix. - Identify what campaign structures impact ROI and common pitfalls to avoid. - Assess and readjust ROI. - Identify the steps to plan and implement market campaign analysis. - Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.

单元详情

In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.

涵盖的内容

10个视频8篇阅读材料8个作业

10个视频总计54分钟

Welcome to digital marketing analyst professional certificate4分钟
Welcome to campaign performance reporting, visualization and improvement4分钟
Data visualization and tools3分钟
Data storytelling3分钟
Types of storytelling techniques7分钟
Best practices for creating visualizations7分钟
Importance of data access and data quality7分钟
Ethical and legal considerations8分钟
Selecting the most appropriate visualization tool8分钟
Popular visualization tools and advantages summary3分钟

8篇阅读材料总计79分钟

Unilever positioning statement2分钟
Digital marketing analyst professional certificate syllabus 10分钟
Applying storytelling techniques15分钟
Guidelines for selecting appropriate chart types, colors, and layouts10分钟
Optimize visualizations for different audiences12分钟
Identify data sources and evaluate suitability13分钟
Popular data visualization tools15分钟
What we did: visualization tools2分钟

8个作业总计255分钟

Data visualization and tools30分钟
Activity: Create a data storytelling dashboard120分钟
Activity: Practice storytelling15分钟
Activity: Content skills practice30分钟
Value of data storytelling in marketing analytics15分钟
Best practices for preparing visualizations15分钟
Data access and use considerations15分钟
Popular visualization tools and advantages15分钟

In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.

涵盖的内容

7个视频3篇阅读材料8个作业1个讨论话题

7个视频总计40分钟

Welcome to data-driven market strategies3分钟
Common market channel strategies7分钟
Selecting a channel strategy8分钟
Applying the Ansoff matrix to assess growth opportunities6分钟
Integrating market analysis, customer insights, and the Ansoff matrix7分钟
Key tactics and action plans5分钟
Data-driven market strategies summary4分钟

3篇阅读材料总计30分钟

The Ansoff Matrix Model10分钟
Risk and resource implications of growth strategies10分钟
Market landscape analysis10分钟

8个作业总计220分钟

Data-driven market strategies30分钟
Activity: Market strategy action plan120分钟
Activity: Practice selecting a channel strategy10分钟
Common market channel strategies15分钟
Activity: Practice analyzing risks10分钟
Ansoff matrix model for market strategy15分钟
Activity: Practice with the Ansoff matrix5分钟
Developing a data-driven market strategy15分钟

1个讨论话题总计10分钟

What do you think?10分钟

In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).

涵盖的内容

9个视频9篇阅读材料9个作业

9个视频总计37分钟

Welcome to assessing and optimizing ROI4分钟
SMART objectives versus key performance indicators3分钟
Selecting KPIs to measure progress7分钟
Analyzing the influence of factors on campaign ROI3分钟
Common pitfalls and challenges in assessing marketing ROI3分钟
Conducting time-based ROI assessments5分钟
Conducting money-based ROI assessments4分钟
Regular assessment and adjustment of ROI4分钟
Assessing and optimizing ROI summary3分钟

9篇阅读材料总计79分钟

Aligning objectives10分钟
Structures that impact ROI10分钟
Optimizing campaign structures to maximize ROI10分钟
Methods to avoid common pitfalls10分钟
What we did: avoiding pitfalls2分钟
Using ROI calculations to inform decisions10分钟
Assessing ROI based on channel7分钟
Ongoing ROI evaluation and optimization10分钟
Metrics and ROI10分钟

9个作业总计160分钟

Assessing and optimizing ROI30分钟
Activity: ROI assessment30分钟
Differentiating SMART objectives and KPIs15分钟
Activity: Practice evaluating campaign structures15分钟
Impact of campaign structures on ROI15分钟
Activity: Practice identifying potential pitfalls10分钟
Avoiding common pitfalls and assessing ROI15分钟
Activity: Practice readjusting based on ROI15分钟
Readjusting ROI based on assessment15分钟

In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.