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学生对 IE Business School 提供的 Channel Management and Retailing 的评价和反馈

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1,120 个评分

课程概述

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management. In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management. Profesor Maria Teresa Aranzabal guides you through: - The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others. - The retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness. In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. The main goal of this course is that you understand how channel management and retailing can improve performance in your business. We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing....

热门审阅

RR

Oct 12, 2020

Very important knowledge though not easy to absorb, I will revisit this course from time to time. I learned a lot from this course. Thank you and appreciate it.

RS

Jun 18, 2020

an apt articulated piece.very structured and real time examples are very good.geat reads too.curated time very comfortable.actually enjoyed doing it.

筛选依据：

101 - Channel Management and Retailing 的 125 个评论（共 204 个）

创建者 Rakhi k

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Mar 29, 2019

Well course

创建者 Amit m

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Mar 17, 2019

nice course

创建者 Gabriel M

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Jul 15, 2020

Excellent!

创建者 Ashish B P

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Mar 16, 2018

Execellent

创建者 Bolligorla R

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Sep 11, 2022

V.V.Good

创建者 Anis C

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Sep 23, 2020

Excellent

创建者 Arun K

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Jul 18, 2020

Fantastic

创建者 Sanket A

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Mar 16, 2018

nice!!

创建者 Aligulu M

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Sep 3, 2017

thanks

创建者 ALGHANMI, R A A

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Mar 28, 2021

great

创建者 Md. R Q S

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Sep 8, 2020

great

创建者 Rami R

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Dec 17, 2019

Great

创建者 SARAN K K C

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Nov 12, 2024

hiug

创建者 Pooja D S

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Aug 29, 2024

Good

创建者 Tushar K P

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Jul 10, 2023

good

创建者 Cristina A O A

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Nov 14, 2022

bien

创建者 Gaytri B

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Feb 17, 2022

good

创建者 muntaha

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Oct 13, 2021

good

创建者 KATLA S K

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Sep 14, 2021

Good

创建者 ABHIJEET S

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Apr 24, 2021

Nice

创建者 venugopal M

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Feb 25, 2021

good

创建者 Sahilpreet S P

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Feb 16, 2021

Good

创建者 Shruti G

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Jan 28, 2021

good

创建者 Aditya A

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Nov 30, 2020

good

创建者 Mymoon b S

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Nov 22, 2020

Good