Generative AI is transforming product management, reshaping how strategies are built, markets are analyzed, and products are developed. Tools like ChatGPT for product managers, Microsoft Copilot, and Google Gemini are accelerating research, ideation, and delivery, enabling product teams to innovate faster and more effectively.
This course shows you how to integrate GenAI for product management & innovation into your workflow to improve efficiency, enhance creativity, and streamline the creation of high-quality product artifacts. You’ll learn to use AI tools for product managers to create Product Vision Boards, Business Model Canvases, PESTEL and Porter’s analyses, Competitor Profiles, User Stories, and more supporting strategic decision-making and agile delivery.
Ideal for Product Managers, Owners, Leaders, and VPs/Directors, this course teaches you how to use AI tools and accelerate AI-driven innovation for market research, strategy development, and agile execution thereby helping you deliver customer-centric products at scale.
Ready to lead the change in innovation with AI? Start mastering ChatGPT and other AI tools for product management today!
In this course, you’ll explore the transformative power of Generative AI in product management through practical, real-world applications. Through hands-on experience with tools like ChatGPT, Microsoft Copilot, and Google Gemini, you’ll learn to enhance product strategy, streamline market research, and create high-quality artifacts such as Product Vision Boards, Business Model Canvases, and User Stories. You’ll also apply AI to generate insights, define customer needs, and accelerate innovation—empowering you to drive faster, smarter product decisions across the development lifecycle.
涵盖的内容
20个视频4篇阅读材料4个作业5次同伴评审2个讨论话题
显示有关单元内容的信息
20个视频•总计108分钟
Overview of GenAI Tools•3分钟
Goals of the Course and What to Expect•3分钟
Use of GenAI Across Product Management Lifecycle•3分钟
GenAI Artifact Generation Framework•5分钟
GenAI Prompt Generation Template •4分钟
Generate a Sample GenAI Prompt Using Prompt Generation Template•4分钟
Benefits of Using Prompt Templates•4分钟
Generating PESTEL Analysis Using GenAI•6分钟
Porter’s Five Forces Analysis with GenAI •6分钟
Competitor Analysis Using GenAI•7分钟
Profiling Market Segments Using GenAI•8分钟
Creating Product Vision Board with GenAI•6分钟
Developing Business Model Canvas Using GenAI•7分钟
Defining Customer Journey Map Using GenAI •8分钟
Creating a Kano Model Using GenAI •7分钟
Defining a Sprint Goal Using GenAI•6分钟
Generating Feature with GenAI•6分钟
Generating a List of User Stories with GenAI •6分钟
Creating a User Story with GenAI•6分钟
Course Wrap Up•3分钟
4篇阅读材料•总计20分钟
Welcome to the Course: Course Overview•5分钟
What is PESTLE Analysis?•5分钟
The Product Vision Board: Vision and Product Strategy•5分钟
ChatGPT for Product Managers: The Ultimate Guide•5分钟
4个作业•总计80分钟
Prompt Engineering Fundamentals •20分钟
Use of GenAI in Market Research and Intelligence •20分钟
Our purpose at Starweaver is to empower individuals and organizations with practical knowledge and skills for a rapidly transforming world. By collaborating with an extensive, global network of proven expert educators, we deliver engaging, information-rich learning experiences that work to revolutionize lives and careers. Committed to our belief that people are the most valuable asset, we focus on building capabilities to navigate ever evolving challenges in technology, business, and design.
What will I learn in this ChatGPT and AI for Product Management course?
This course teaches how to use ChatGPT, Microsoft Copilot, and Google Gemini to improve product strategy, market research, agile workflows, and product innovation.
Who should enroll in this course?
This course is ideal for Product Managers, Product Owners, innovation leaders, founders, agile professionals, and anyone interested in using GenAI to accelerate product development and decision-making.
What practical skills will I gain?
You’ll learn how to create Product Vision Boards, Business Model Canvases, PESTEL analyses, User Stories, Sprint Goals, and competitor analysis using ChatGPT and other AI tools.
Do I need prior AI or coding experience?
No. This beginner-friendly course focuses on practical GenAI applications for product management and does not require technical or coding expertise.
How will this course help my product management career?
This course helps professionals improve productivity, accelerate market research, enhance strategic thinking, and apply AI-driven innovation across the product lifecycle.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.