Increasingly, marketers are integrating AI into their marketing operations, enhancing efficiency, creativity, and innovation—don’t get left behind! Unlock the potential of generative AI with this dynamic course designed to help you integrate AI and transform the impact of your content marketing.
Content Creation With Generative AI
只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省
您将获得的技能
要了解的详细信息
可分享的证书
添加到您的领英档案
作业
3 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
此课程作为 的一部分提供
在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
This course is designed to equip you with the necessary knowledge to leverage generative AI for content creation, enabling you to enhance your marketing strategies with innovative tools. This module introduces the concept of content marketing and explores the use of GenAI tools for copywriting and visual asset creation. Through explanation, real-world connections, and demonstration, you'll learn about current AI trends in content creation, how to select the most effective AI tools, and the impact of effective AI prompting. By the end of this module, you'll be able to confidently choose suitable GenAI tools to generate targeted and impactful marketing content.
涵盖的内容
5个视频3篇阅读材料1个作业
In this module, you'll explore how to apply GenAI to boost creativity and innovation in your marketing content. Additionally, you'll learn to implement best practices for content creation to ensure the production of high-quality, engaging AI-generated content. Through the combination of theoretical insights, practical demonstrations, and hands-on practice, you'll gain the skills needed to leverage GenAI effectively for innovation and impact.
涵盖的内容
4个视频5篇阅读材料2个作业
获得职业证书
将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。
位教师
授课教师评分
4.5 (30个评价)
5 门课程14,741 名学生
提供方
从 Marketing 浏览更多内容
状态：免费试用
状态：预览Board Infinity
状态：免费试用Coursera
人们为什么选择 Coursera 来帮助自己实现职业发展
Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'
学生评论
4.4
69 条评论
- 5 stars
65.71%
- 4 stars
22.85%
- 3 stars
4.28%
- 2 stars
4.28%
- 1 star
2.85%
显示 3/69 个
DN
4
已于 Feb 5, 2025审阅
This course is so heavily focused on marketing that it might not be relevant or necessary for those in other fields.
SI
5
已于 Oct 28, 2024审阅
It was beneficial for both learners and beginners.
KZ
5
已于 Jan 30, 2025审阅
i like this course. It helps me to understand the basic of AI in marketing.
常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金，