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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

476 - The Strategy of Content Marketing 的 500 个评论(共 1,681 个)

创建者 Humam S

Jul 31, 2020

Amazing course for marketers and bloggers .. very insightful and contains tons of new ideas and solid information

创建者 Tayyab U

Jan 28, 2023

It is an amazing course to learn how marketing is done with skillful writing. It helps how to write effectively.

创建者 Course K

Jan 21, 2025

It's a great course for learning the specifics of drafting engaging content. I learned about various new stuff.

创建者 Paulo S F P R

Jun 1, 2025

Gostei bastante dos Formadores, e do método. Bem estruturado e com trabalhos práticos bem elaborados. Parabéns

创建者 Irene G

Apr 17, 2024

Very educational, well organized, and a very useful tool for content marketers. Highly recommend this course.

创建者 Sofía C

Apr 21, 2023

It was a very complete course, with a wide range of useful skills and tips to become a great content marketer.

创建者 Rohit A

Sep 12, 2020

THE COURSE IS EXCEPTIONALLY GOOD AND I AM RECOMMENDING THIS COURSE ON MY LINKEDIN AS BEFORE STARTING A STARTUP

创建者 Alexandra S

Aug 10, 2019

I love everything about it! Just one technical thing - the podcasts are not available in smartphone version...

创建者 Kerry C

Jul 14, 2019

Really nice balance of video/audio and reading materials. Found all the information useful and well organized.

创建者 Jean P F

Nov 13, 2022

Great course; Sonia Simone is a great teacher. She makes things so simple. There is an abundance of materials

创建者 Shamara P

Apr 19, 2021

this course was loaded with valuable information on content marketing and the strategy to make it successful.

创建者 Ieva Z

Nov 23, 2020

Very well structured course for those who know, what they want to accomplish, but do not know how. Thank you!

创建者 Elizabeth D

Sep 29, 2020

Very interesting and informative. The podcasts and readings were particularly useful. I learned a great deal!

创建者 Maria P C

Jul 9, 2020

Sonia and her guests were just amazing!Thanks a lot for all the tips and learnings given through this course.

创建者 Jacquiline M

May 8, 2020

I learned a lot from this course and I can't wait to apply my new skills to my journey as a content marketer.

创建者 Diana p B g

Nov 25, 2024

Es importante toda la informacion que adquiri en este curso para emprender en el mundo del marketing digital

创建者 Fatimazahra E H

Jan 15, 2024

I appreciate the explination of teacher the corse is so effective and the explenation of teacher are so good

创建者 Amitabh S

Aug 7, 2020

Whatever stream of work one is in, you will find this course interesting & helpful. Please enroll to benefit

创建者 Itzel F R

Jun 27, 2025

Gran curso! Pesado el final pero necesaria toda la información, y el material complementario fue excelente!

创建者 Evan A

Nov 7, 2023

High-quality and student-focused, course dedicated to equipping you with the knowledge you need to succeed.

创建者 Thai M H

Jul 3, 2023

Thanks to video lecturer, reading and discussion forums. This course helps me a lot for upgrading my skills

创建者 Lan N

Jul 12, 2021

A very insightful class for those folks who are working in the content marketing field. Highly recommended!

创建者 DR C K D

May 16, 2020

This course the strategy of content marketing found to be very informative. Thanks a lot to the instructor.

创建者 Darja Z

Oct 22, 2017

It's simple and useful. The video lessons are so cool, its very good when you hear and see the information.

创建者 Kealeboga S

Jun 29, 2022

Awesome, really learnt a lot!I will be a better content Creator because of this Course,thank you Coursera.