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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

501 - The Strategy of Content Marketing 的 525 个评论(共 1,681 个)

创建者 Roy R

May 17, 2022

The course is very interesting and engaging. The take aways will be useful in my work as Marketing Manager

创建者 Yiu-Chau W (

Jun 10, 2020

I really enjoyed the course. It was easy to understand and the material is right to the points. Well done!

创建者 Eva N H

Aug 26, 2024

I have learned a lot. I kept myself very busy with this course. Very Insightful, learning at my own pace.

创建者 William Y

Apr 2, 2020

Perfectly necessary to start in the content marketing world and start your own content as a professional.

创建者 oscar c

Sep 19, 2020

If you're interested in content marketing or building your own website, this course is perfect for you !

创建者 S.Anand S A P

Aug 29, 2020

I would like to appreciate Brian & Simone for their wonderful course. Only useful things & no bull shit.

创建者 Marianna F

May 1, 2020

What I appreciated the most was the instructor's ability to convey technical information in a clear way.

创建者 sani a

Sep 28, 2020

the greatest thinking strategy of content in making me see marketing as the game changer, to my career.

创建者 Sandeep R

Aug 23, 2020

I really appreciate the community for helping in the journey to become the better version of ourselves.

创建者 Truc T

Aug 20, 2020

Thanks for designing a great structure of the knowledge of the effective strategy of content marketing.

创建者 Bianca M S C

Jul 2, 2020

This course is a great advance in a content marketing carrear, teach me from scratch, thanks very much.

创建者 Travis G

Sep 30, 2022

Course was very helpful in reminding me items I had forgotten about and filling in my knowledge gaps.

创建者 Ali G D

Aug 25, 2022

An excellent course where I gained a lot of knowledge and experience in the field of content marketing

创建者 Lúcia P d M

Jun 29, 2021

Ótimo conteúdo e com exercícios que promovem o aprendizado e a implementação deste conteúdo. Parabéns!

创建者 Febriani N

Feb 4, 2021

its easy to understand even ya i'm still beginner about it. and its really so much help full to my job

创建者 Gintarė M

Sep 28, 2020

Interesting and useful course with many tools that can help you in creating content for your business!

创建者 Francis A A

Jun 21, 2020

Deeply informative and easy to understand. This course did not make me feel inadequate or intimidated.

创建者 Shahlima P

May 30, 2020

Loved how organised it was and how there was a o tire of watching lectures but also audio and reading.

创建者 Dara P N

May 5, 2020

Such an effective and great course! This will prepare you in becoming a professional content marketer.

创建者 esther m

Jun 3, 2021

This is a great course for beginners. There is so much to learn about Content Marketing and Blogging.

创建者 Reinier v M

Mar 30, 2020

Great course in which clearly defined the steps to develop a good content marketing strategy! Thanks!

创建者 SITI C A M

May 17, 2021

I got a lot of insights from content marketing strategy and help me understanding my work better too

创建者 Shruti J

Feb 14, 2021

This is a very informative and detailed course. I really like it. The instructor Simon is great too!

创建者 Rosalie M

Feb 11, 2021

Sonia and Brian are great examples of creating great, fascinating, and meaningful marketing content.

创建者 Jéssica O

Apr 27, 2020

Hi there, It was a remarkable a very useful course that will help me out with my career progression.