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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

526 - The Strategy of Content Marketing 的 550 个评论(共 1,681 个)

创建者 Cristopher R E

Oct 12, 2019

Excelente curso que permite conocer los fundamentos clave para redactar contenido al más alto nivel.

创建者 Anastasia A

Feb 6, 2022

This was my first course I managed to finish online, because the content was great and motivating!

创建者 Ines L B

Feb 22, 2021

It was a great course with very concrete content and great advice ! Bravo and thank you very much !

创建者 Robert L

May 18, 2020

Great Course. I learned so much about Content Marketing from Keyword searching to creating content.

创建者 Bairapaga J

Oct 31, 2019

informative course which made me to take actionable learnings in assignments and quizzes. Thank you

创建者 Julia G

Oct 26, 2019

Really nice course, written assignments helped to apply theory directly into practice, recommended!

创建者 سارا ع

Jul 25, 2022

I live in Iran and I can't pay for the certificate because of the embargo. Is there any other way?

创建者 Danielle C

Oct 27, 2020

Fantastic course for those who want to start writing. Good content and easy understanding classes.

创建者 Patricia

Mar 14, 2019

Curso completo y muy actualizado. Va al grano y sabe comunicar las ideas, resulta muy entretenido.

创建者 Onez R

May 30, 2025

An exemplary course. Very helpful and insightful. Probably it will help me advance career wise...

创建者 Rutuja R

Sep 30, 2021

I love the course content. Really helpful for those who wanted to gain knowledge. Thank you all.

创建者 Issara L

Jun 21, 2021

Thank you for the good skills for me. it is very useful for me. The content learned i can apply.

创建者 Kehinde D

Sep 30, 2020

Very god course. Highly recommended to every marketing professionals and interested individuals.

创建者 Jose A B

Mar 3, 2020

A very useful course. I hope to implement these concepts on my future jobs as a content marketer

创建者 Gelyn M

Jan 15, 2025

Very informative and practical course. I loved the discussions that the fascilitator included.

创建者 Morris M

May 7, 2024

excelente curso mil felicitaciones a todos, sonia simone eres una gran instructora sigue asi...

创建者 Thiago G

Jul 8, 2022

Só não gostei de ter que ficar me humilhando pra ser avaliado e muitos usarem isso para trolar.

创建者 Zuzanna P

Mar 4, 2022

I especially appreciate the reading material. It provided me with more clarity on the subjects.

创建者 Sharon P

Feb 22, 2021

I learned a lot and enjoyed it all. What an honour to do such a fascinating, inspiring project!

创建者 Mustafa Y U

Feb 10, 2021

73 / 5000

Çeviri sonuçları

It was a really enjoyable and beneficial 5 weeks. Thank you Coursera

创建者 Yetunde E

May 25, 2020

I learnt a lot. This course will enable me become a better content marketer.

Thank you for this.

创建者 Rosa R

Jun 16, 2023

Exceptional teaching and audio offerings of the course. Thrilled with all that I have learned.

创建者 Yosafat D W

Jul 19, 2022

I love the course material since it included so many examples from the real world application.

创建者 Thiyagarajan T

Nov 30, 2021

This course helped to create a content strategy from having a good headline till the last dot.

创建者 Angelo S

Jul 11, 2021

Excelente contenido, algo desactualizado con el tema de las redes, pero es resto sigue vigente