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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,317 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

筛选依据:

551 - The Strategy of Content Marketing 的 575 个评论(共 1,688 个)

创建者 Lakshmi N V

Jun 30, 2021

Sonia Simone and Brian Clark give you the 101 of Content Marketing in a well organized course.

创建者 Parthiban T

Jul 8, 2020

In-depth information on Content and marketing strategy.

Thanks to coursera and Sonia Simone..

创建者 Liyana M

Jun 25, 2020

Excellent course for those who just starting out in content marketing or in Digital Marketing!

创建者 Stepan P

Apr 14, 2020

Appreciate! The preparation was well done and I learned some usefull skills from practic tasks

创建者 Trung V N

Aug 9, 2021

I get most basic principles, the important tips and beneficial strategy of content marketing.

创建者 Akhila M U

Nov 1, 2020

An insightful course, that provides one with useful tools for the world of content marketing.

创建者 Subrata B

Sep 28, 2020

A good comprehensive course which elaborates effectively on the process of content marketing.

创建者 Anush G

May 21, 2020

The course given is quite helpful and enhance the skills for the better career opportunities.

创建者 Lucila A Q

Jul 9, 2024

Very complete, interactive, entertaining and challenging to develop skills. Very satisfying.

创建者 Vijayasarathi V

Apr 26, 2020

Nice course. Very useful. Learn how to attract clients using attractive and strategic words.

创建者 Elena A

May 7, 2023

I loved taking this course, really helped me to get in depth into content marketing stratgy

创建者 Ana I G

Aug 7, 2022

Great experience. It resumes very well what a content marketing strategy is supposed to be.

创建者 Sanita S

Apr 23, 2021

Easy and understandable couurse in content marketing, content creation and main principles.

创建者 Nicole M

Oct 20, 2020

Fantastic Lecturer! I really enjoyed this course and felt like I learnt so many new things.

创建者 Aswani S A

Oct 6, 2020

Don't have a course certificate . Plz send. I will completed strategic of content marketing

创建者 Rick K

Aug 20, 2020

This is a good one. Quite a lot of take away.

Great for people who are learning while doing.

创建者 Angela D

May 30, 2020

Wonderful course! Compelling videos and outstanding readings. Thank you UC Davis extension.

创建者 Nishant G

May 25, 2020

Great course to learn about how one can do content marketing and all aspect involved in it.

创建者 Taha S

May 3, 2020

It's one of the best courses which provided me with great insights about content marketing.

创建者 Eid M A M

Dec 20, 2018

Awesome Course Tons of information's that help you to build your career ,

Thank you for that

创建者 Elysé G

Oct 26, 2025

J'ai vraiment aimé. Très simple à comprendre. Les examens ne sont pas mal. C'est abordable

创建者 Rekha T

Apr 19, 2022

Insightful course with valuable guidance and required actions to be taken by the learners.

创建者 Ross T

Jun 9, 2020

I would recommend this course to anyone of any level on their content development journey.

创建者 Andrew D

May 15, 2020

Excellent all-around! Even with very little background, I was able to easily follow along.

创建者 Itiolu M

Oct 22, 2022

The course is a great one. It teaches everything I need to know about content marketing.