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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

576 - The Strategy of Content Marketing 的 600 个评论(共 1,681 个)

创建者 Shah M A R

Sep 13, 2020

Really enjoy the whole course

Everything about Content Marketing Explained here very well

创建者 V m

Feb 21, 2024

to be honest it is a fun course to begin with and i took less than 1 month to finish it

创建者 JATIN K T

Jun 15, 2020

It was a great experience to learn about the contents of Marketing and their frameworks

创建者 Jaime O

Sep 6, 2024

loved this course, I haven't learned something so attention captivating since college.

创建者 Gökçen Ç C

Dec 31, 2021

Thank you so much for this opportunity. I learned many amazing idea from this course!

创建者 Afsara A

Aug 26, 2020

Absolutely brilliant course and instructor. Thank you so much for the amazing support!

创建者 Akhlis P

Sep 23, 2018

This is the best content marketing course I've found so far. Worth the time and money.

创建者 Alexandra M C A

Nov 29, 2024

that course is very important for my is understeable and i´m feel very ready thanks

创建者 Owusuaa A

Aug 22, 2023

This was a really insightful course. A perfect entry point for copywriting beginners.

创建者 Ikram M

Jun 17, 2023

Great course with excellent delivery, assignments, and in-depth and relevant content.

创建者 Aryana S

Mar 22, 2021

Great direction, assignments were on point with the subject. Really enjoyed learning!

创建者 Anna I

Jul 17, 2020

I liked this course, it provided me with a lot of usefull reading and audio material.

创建者 Valentina C

Jul 14, 2020

I've found this course very useful and full of interesting, valuable content! Thanks!

创建者 Ilham M D W

Jun 17, 2020

Very good lessons, interesting and very useful, very filling my time in this pandemic

创建者 Magda M

Jul 29, 2024

This course provides a lot of resources that can help to understand this topic more.

创建者 Mistura A

Nov 13, 2023

I learnt so much, I now have a blog and I am currently applying everything I learnt.

创建者 Rafael D C

May 3, 2022

Very relevant information that you need for your day-to-day online marketing effort.

创建者 Deepak S

May 24, 2020

This course is Amazing 😍.

I learn so many things like role of 7A in content writing.

创建者 Carlos I

Nov 7, 2018

Realmente me ha ayudado a comprender una parte del marketing

Muchas gracias Coursera

创建者 Ibiala O

May 13, 2022

This course was very clear and swift also easy to understand i enjoyed every bit of

创建者 Edima U

Jun 28, 2020

A great introduction to writing powerful content especially in the social media era

创建者 Valentina S

Apr 20, 2020

a complete guide for understanding how to implement your content strategy,loved it!

创建者 enjax59691

Dec 1, 2024

Amazing course and dedicated team of Teacher/Students group which makes it a great

创建者 G R

May 5, 2023

Excellent and fascinating subject and teaching, so insightful for content writers.

创建者 Shun T R W

Aug 14, 2020

A very useful course for the beginners, also a good reminder to the industry pros.