Chevron Left
返回到 The Strategy of Content Marketing

学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,308 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

MJ

Jul 30, 2020

I really liked the class, I had no knowledge on these topics and now that I started a business with my mom I want to apply the learning that this course gave me. Thank you very much, very complete.

CA

Mar 27, 2021

This is a very powerful course! It taught a lot of information regarding the content marketing and the strategies of how to make things work well and strive to be the best among the average.

筛选依据:

276 - The Strategy of Content Marketing 的 300 个评论(共 1,681 个)

创建者 Debora C

May 28, 2020

Really well structured. It guided me step by step to the world of copy and content marketing with topics I've never heard previously during my marketing studies. A lot of readings and practice make this course really effective.

创建者 Aldana T m

Feb 8, 2023

Este curso me ha ayudado mucho en lo laboral, a entender las claves del contenido de marketing, como enfocarlo identificando las necesidades de mis clientes para llegar de forma más efectiva con mis mensajes. Muchas gracias!!

创建者 وحيد ف

Apr 19, 2022

This course was fully I found the scientific material good; and useful; And a mission to get started with content marketing. I think the presenter was very knowledgeable and a deep understanding of the material. thank you.

创建者 Lázaro V C J

Jul 25, 2020

This a great course. The only suggestion that I have is to the course provide a transcription of the podcasts. I heard all of them, but a transcription would make it easier to get my videos notes with ones from the podcast.

创建者 Marie L

Nov 16, 2020

The course are excellent and really helpful for my learning also upgrading my skills in content strategy marketing. Now i know the right way to do the content writing. Thank you Coursera for giving me opportunity to learn

创建者 Tanya K

Jun 9, 2020

This was my first experience with anything related to content and marketing. I have enjoyed the class and I am thinking of trying to get into this as a career. Thanks for all the information and good luck with everything!

创建者 Kashish A

Jan 3, 2021

THIS IS INDEED A VERY PRECISE AND LOVELY COURSE , IT REALLY HELPED LEARN A LOT ABOUT CONTENT WRITING PLUS THE FACULTY AND INSTITUTION TEACHING THE COURSE THEMSELVES ARE VERY RENOWED ORGANIZATION KNOWN FOR CONTENT WRITING

创建者 Milind A W

Jun 25, 2023

The course is good and well designed. it has covered all aspect of content marketing with good practical examples from industry. It has give good insights to me and it will help me on my job . Thanks for the good work.

创建者 Ayesha A

Jul 26, 2023

I must say, it was an excellent learning experience. Throughout the course, I gained a comprehensive understanding of various core strategies that content marketers utilize to acquire and retain customers profitably.

创建者 Elizabeth H

May 17, 2021

Often we find ourselves in comfort zones hence we’re scared of trying new things. It’s actually my first time undertaking an online course and I must say, it’s been worthwhile. Thank you Coursera for the opportunity.

创建者 Elena W

Feb 16, 2021

A great course to get you thinking about how you can encourage more prospects/clients, by thinking of them before the product or service you are selling - great tips which I will continue to use throughout my career.

创建者 Bruno F S

May 24, 2020

The Course was really helpful an spiring.

Now I feel capable of not only creating a content marketing strategy for my personal brand but also identifying new opportunities along this pandemic which we're all bearing.

创建者 enzo m

Nov 11, 2023

El curso es superútil, no nostante tenía experiencia en materia de marketing de contenido y seo, este curso me ayudo a comprender más y mejorar las estrategias de contenido para el marketing. Lo recomiendo a todos.

创建者 RUKEVWE E

Oct 31, 2022

This course simplies the art and business of content marketing. I failed one of my assignments and found a better way to do it. I love the experience, the genuinety, and the insights i have gotten from the course.

创建者 Shashank T

May 8, 2022

The whole course is designed perfectly. I found the content of the course to be good and very insightful. Special thanks to Ms. Simone, Mr. Alex & Ms. Frick for sharing their valuable experiences and knowledge.

创建者 Saidul I

Feb 15, 2022

I'm blessed finding this amazing course in Coursera. My heartiest gratitude towards all the team members, teachers, learners of this amazing journey. Special thanks to My Mentor Sonia Simon for her great effort

创建者 Nadia A

Oct 17, 2021

The course is great, it gave me a lot of information so that I can definitely use to start my own business and there were so many great tips throughout the course that I'm sure I'll refer back to in the future.

创建者 Maria F F d L

Dec 28, 2020

I loved this course. It has many materials (video, pdf and mp3) to help you study about effective content marketing, copywriting, branding management and digital marketing use in social media. Highly recommend.

创建者 Brian C

Oct 27, 2020

I am amazed at how much information this course encompasses. Even though this was my first course on the subject of content marketing; at the end of each module, I would be astonished at how much I had learned.

创建者 Faith N

Jul 31, 2024

I am so thankful for the course I learned. I will continue to keep learning to be an effective content marketer. I just wanna say thank you to this school and coaches I love this course I learned new things.

创建者 Kacy C

May 8, 2022

This is a very good course for those who have no experience in content marketing. The information is presented in ways that can be understood with many additonal reading resources to help learn the material.

创建者 Marija D

Aug 10, 2020

Excellent course. This is a must take course if you do any kind of marketing for your business, even if you are not a copy writer by trade. Useful for everything from blogging to SM posts! Highly recommended

创建者 Marion Z

Jul 3, 2020

Very interesting and rich course that will give guideline to anyone that needs to master the strategy of content marketing. Sonia is very clear in her explainations et is providing useful tools and advices.

创建者 Sankaran S

Apr 30, 2020

An excellent course, takes you step by step in planning & executing a content marketing strategy for the long term. The support material shared is an excellent resource for reference and use for the future.