Chevron Left
返回到 The Strategy of Content Marketing

学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

326 - The Strategy of Content Marketing 的 350 个评论(共 1,681 个)

创建者 Masma N

Jul 13, 2020

I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone.

Thank you, Coursera!

创建者 Aleksandra J

May 9, 2020

Very useful course. By participating in the course you can gain practical tips on hot to write amazing headlines and expand your knowledge about writing content to making good marketing tool

创建者 Senna B

Apr 11, 2021

This course was incredibly insightful and easy to follow. The course materials alone make this a very worthy content marketing course. Thank you for everything Sonia Simone and Brian Clark!

创建者 Perla S

Sep 3, 2024

Es un curso muy completo esta muy bien explicado y logra el objetivo que los alumnos apliquen lo aprendido, de esta forma podemos entender como se desarrollan las estrategias de Marketing.

创建者 Janett D

Jun 10, 2020

Sonia and Brian are great! I've learned a lot on this course. You will learn techniques, structure and get amazing e-books that you can always go over again. Really happy with this course.

创建者 gina a i

Feb 13, 2023

i like the part of the course that teaches US to make our empathy map and buyer Avatar. It's really help me on constructing our consumer profile and how to help them with our products.

创建者 Huong H

May 1, 2021

Really highly recommend this course to anyone who's starting to work in the digital marketing field. Valuable AND practical practice along the way makes this course a really helpful one!

创建者 Winston A

Jun 4, 2021

This is a great course. I have receive enough reading materials to keep me occupied for months. This course exceed my expectation and I will recommend it to everyone wo is interested.

创建者 Stuvi J

Jun 13, 2020

There's a lot that this course includes but is not mentioned in the syllabus (email marketing, SEO etc). You get a really good idea of different types of content and digital marketing.

创建者 RINARA L Ł

Aug 1, 2023

maravilhoso, eu acho muito valido começar nesse curso quem esta interessado em copywriting,porem ser avaliado por pessoas que nao fala sua lingua e dificil nao vao intender o contexto

创建者 Tulika S

Jun 16, 2023

Excellent Course. It teaches you concepts that are very interesting and helpful. Even though one might not belong to this background, I recommend taking this course anyway. Wonderful!

创建者 Ajay K

May 17, 2020

Although this was for the first time when I enrolled for any online courses but I didn't felt disappointed anytime while pursuing the course. All thanks to the instructor and Cousera.

创建者 Margarete P

Feb 4, 2023

I really loved this course, I feel completely secure to start working as a copywriter, although I know I have to go on studying it forever.

There is plenty of material to study here.

创建者 Mohammed A

May 27, 2024

It was a very well-delivered course including all the video contents & the text contents. A good to go for someone to get a very good grasp at content writing, marketing & strategy.

创建者 Yarzar P W

Jun 11, 2020

This course is super fantastic. Upon completion, you will have learned how to put the ideas presented to you into action and build your own personal brand through content marketing.

创建者 Irene A

May 17, 2020

I enjoyed this course. It was enlightening and engaging and it pushed me to start some things I otherwise wouldn't have. Applying all I learnt from it has also been very effective.

创建者 Thananopawan R

Apr 9, 2020

This course has improved me to be a better version of myself. I've learned a lot that I could be able to apply in my real life. The instructors taught clearly and easy to listen to.

创建者 Mary-Jane O

Aug 12, 2024

This course is awesome. I will recommend it for any one looking to learn copywriting and content marketing skills, and also wants to develop a niche in Freelance Content Marketing

创建者 Cynthia G

Dec 28, 2020

Excellent course. Peer review assignments helped understand better where my submission may need work, but also how others are interpreting the material being presented each week.

创建者 Aaron M

May 22, 2020

Great course even for beginners like me. Very clear and actionable framework - not just an academic approach but practical guidance you can use and apply immediately. Thank you!

创建者 Aniket L

Jun 11, 2020

The strategy of marketing course are most amazing and informative to learn about marketing with very easy ..I am recommended to all to learn and share knowledge to others☺️👍👌

创建者 FAVOUR C

Nov 11, 2023

This course is a strong foundation for anyone that wants to get a leg in content marketing; it contains loads of valuable materials & guides you can always refer to. Loved it!

创建者 Nadja J

Nov 24, 2021

Wonderful and thorough explanation of the theory with practical tasks and examples. The teacher has a calming voice which only makes it better. I learned a lot from this!

创建者 ABUBAKAR H

Sep 14, 2020

Its a great course for those who want to start their own business or to promote their content(any type of content). You will learn some techniques and strategies about it

创建者 Tiana A

Jun 9, 2020

It was a really helpful and fun course. I loved every assignment and video. I couldn’t wait to see all of them and learn all these new and exciting things about marketing.