Chevron Left
返回到 The Strategy of Content Marketing

学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

351 - The Strategy of Content Marketing 的 375 个评论(共 1,681 个)

创建者 Stuart D

Oct 25, 2024

A clear and helpful overview of content strategy. This course includes a variety of resources that can be put to use in the marketing of your own business and/or clients.

创建者 Lia A U

May 12, 2020

great content served on the course. basics and advanced material are provided, everyone can learn and gain more knowledge which benefit personal and professional aspects.

创建者 Сергей И

Jul 26, 2020

Very effective course with a lot of information and interesting assignments to do. Although, I didn't like the fact that in mobile app you can't listen to the podcasts.

创建者 Zama N

May 27, 2020

Im glad I did it...first course i ever finished since i left high school some 16 years ago...im so proud of myself...i plan to take another one. Thank you team Ms Simon

创建者 Andreea B I

May 25, 2020

It was a really good course and exactly what I've been searching for.

I feel that I gain knowledge that I did not had before and this will help me in my future projects.

创建者 SILVIA F

Sep 9, 2024

consistency is key. Regularly publishing high-quality content that resonates with your audience builds trust and positions your brand as an authority in your industry.

创建者 Leah K

Jun 10, 2020

Very good introductory course, could do with a few more examples/samples of a what a strategy and editorial schedule looks like. Overall, very well structured course.

创建者 Gaurav S

Aug 22, 2020

It was an amazing experience learning about content marketing. I am just a fresher and it gave me huge boost to my Marketing skills. Very well taught by Sonia Simone.

创建者 Maria M

Aug 6, 2020

I loved the course, I find it very pragmatical and easy to follow. I liked several resources are used to improve learning experiences as videos, podcast, ebooks, etc.

创建者 Taiye A

Jun 24, 2020

Great course, very useful and relevant content for today's world. The course instructor is passionate and definately knows her onions. I highly recommend this course.

创建者 Wande B

May 12, 2020

This is a course not just for beginners but for all who want to excel in the content marketing space.

I therefore recommend it to everyone who seeks to improve daily.

创建者 Pedro J C V

Sep 12, 2020

It was a wonderfull course, I learned new things about Marketing that they will help me to develop my career. The instructor let the course going easy to understand.

创建者 Venazio N

Oct 30, 2020

This course has given me very insightful content strategies tips . The instructor Sonia Simone was very well effective in bringing out ideas in copywriting. Kudos!

创建者 Daven P

Jun 17, 2020

It helped me a lot in understanding how to get out there and create fascinating as well as meaningful content. It was very informative and specific at the same time

创建者 Deleted A

Apr 14, 2021

Muy bien el curso, me encanta el contenido, es muy interesantes y estoy aprendiendo de maravilla, hermosas explicaciones, todo con exactitud, estoy muy emocionado.

创建者 Shalinee B

May 7, 2020

Though there are many aspects that you know already but this course helped put all of them into context. It helped to create meaning out of the blur. Great course.

创建者 Bola B M S

Sep 18, 2021

It's an Excellent Course and a nice addition to my skills to know how to write the content of marketing in a very good way that the customer should buy my product

创建者 James O

May 23, 2020

Wonderful and well packaged course. I am so glad to participate in this course. Thanks to you Sonia and your team. It's really fascinating. High five for you all.

创建者 Chaya M

May 16, 2020

If you want to know how to create the good content with the right step thinking, this course will give your answer and teach how to step the good process thinking

创建者 Soumodeep D

May 3, 2020

the overall course is very helpful. the course helps me to gain new ideas like the 5P approach, 7A framework, and many more. the overall experience is very good.

创建者 Yda P

Oct 27, 2021

Excelente curso, magnifica insteuctora. Amé su tono de voz y su claridad didáctica. El inglés no es mi lengua nativa, y aún así entendí sus clases perfectamente

创建者 Anastasia G

Sep 5, 2021

Excellent course! Very well organized, strategically crafted. Super helpful tips and valuable information. Powerful examples and simple language used. Loved it!

创建者 Monica R

Jan 30, 2024

I really enjoyed this cours, the learning and useful tools. As its title says: the strategy of content marketing. It fulfilled all my expectations. Thank you !

创建者 Disha S

Aug 26, 2020

I enjoyed the course. Very well explained by the mentor. I learned a lot despite being new to the topic.Thanks UCdavis, Coursera ,Class central & Sonia Simone.

创建者 Tayyab T I

Jun 24, 2020

It was much more helpful than i expected it to be. Every module added a new skill to my marketing arsenal and the instructor was very clear about her lectures.