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Introduction to Data Analytics

This course provides a practical understanding and framework for basic analytics tasks, including data extraction, cleaning, manipulation, and analysis. It introduces the OSEMN cycle for managing analytics projects and you'll examine real-world examples of how companies use data insights to improve decision-making. By the end of this course you will be able to: • Formulate business goals, KPIs and associated metrics • Apply a data analysis process using the OSEMN framework • Identify and define the relevant data to be collected for marketing • Compare and contrast various data formats and their applications across different scenarios • Identify data gaps and articulate the strengths and weaknesses of collected data You don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate. Ideally you have already completed course 1: Marketing Analytics Foundation in this program.

状态:Data Visualization
状态:Business Metrics
初级课程小时

精选评论

SG

5.0评论日期:Oct 2, 2024

Best module to understand the Fundamentals of Data Analysis and much more. I love the way of teaching and doing exercises

MA

5.0评论日期:Jan 24, 2025

I really enjoyed learning through the course material. Thanks to the trainers for being very clear with their explanations.

UU

4.0评论日期:May 15, 2024

The course is made easy to understand with practice exercises and Anke made it so fascinating.

KT

4.0评论日期:Oct 3, 2024

I recently completed the "Introduction to Data Analytics" course, and I found it to be quite informative and engaging

SA

5.0评论日期:Jan 5, 2024

The course is a great stepping stone for subsequent courses in Data Analytics. The OSEMN framework is promising to be applicable in both industrial and academic research. Thank you

SA

5.0评论日期:Jun 4, 2024

Focuses almost entirely on data analytics strategy, rather than tactics. Great resource.

MS

5.0评论日期:Jan 18, 2026

To be honest, I recommended this course if you start your journey with data analytics within a few days.

AR

5.0评论日期:Aug 13, 2024

This course is good for the beginners who knows nothing about this field. They can start this course

TG

5.0评论日期:May 12, 2025

The instructor was awesome. She explained everything well enough, it was easy to follow along.

MM

5.0评论日期:Dec 17, 2024

Very insightful and informative and explains everything i need to know about Data Analytics

SS

5.0评论日期:Feb 25, 2025

Informative especially for someone whose educational background is non-IT or non-computer/software degrees.

TY

5.0评论日期:Nov 23, 2024

The courses is very detailed even if you beginnner. Its easy to follow and it worth every penny sent.

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