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学生对 Meta 提供的 Data Analytics Methods for Marketing 的评价和反馈

4.7
279 个评分

课程概述

This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments. By the end of this course you will be able to: • Understand your audience using analytics and variable descriptions • Define a target audience using segmentation with K-means clustering • Use historical data to plan your marketing across different channels • Use linear regression to forecast marketing outcomes • Describe marketing mix modeling and apply different attribution models • Assess advertising effectiveness • Explain how A/B testing works and how you can use it to optimize ads • Evaluate experiment results and assess the strength of the experiment • Optimize your sales funnel This course is for people who want to learn how to plan, forecast and optimize marketing efforts using marketing mix modeling, attribution models and A/B tests....

热门审阅

AA

Jun 22, 2024

the best couse in this certification. But the sad this is you can not understaning if you did complete Digital Marketing course.

SP

Jun 22, 2023

The course content is comprehensive and lectures well organized. You will not really learn this in a a traditional MBA class.

筛选依据:

1 - Data Analytics Methods for Marketing 的 25 个评论(共 49 个)

创建者 Walid N

Feb 25, 2022

It was one of the best courses I ever had, the instructor was very knowledgeable and methodic.

创建者 Anna W

Apr 17, 2023

The information is good, but there is almost no practical exercises, apart from calculating some metrics. This is an unwelcome surprise after Course 3 and its capstones. For instance, the dataset for the Tableau video could have easily been provided, together with an exercise to complete in Tableau with a similar dataset. Not to mention the Tableau section in this course is almost incomprehensible without the underlying dataset, at least for a beginner.

创建者 Sary S

Jun 30, 2022

Excelente curso!

创建者 Gabriel E A A

May 30, 2022

Was very nice.

创建者 Jorge J G M B

Jun 19, 2022

good

创建者 ong k s

Mar 25, 2022

I learn how to do marketing planning, experiment, and analyze conversion.

创建者 Oscar H

May 10, 2022

Great to get an overall idea of what Marketing Analytics is about

创建者 Vishal S

Apr 15, 2023

An interesting course on Marketing Analytics that covers important topics like-

1. Segmentation in Marketing

2. Analytics for planning and forecasting

3. Advertising effectiveness measurement

4. Optimizing Marketing mix and sales funnel

创建者 Guillermo M M

Sep 18, 2022

I feel that this course has given me many tools to be able to apply them to marketing from an analytics perspective. This course has taught me to recognize the consumer perspective and their journey.

创建者 Aliya A

Jun 11, 2022

So much tools to analyze where do you spend your budget for marketing and as well great for decision making when allocating resources to increase profits ans decrease expenses.

创建者 Asad A

Jun 23, 2024

the best couse in this certification. But the sad this is you can not understaning if you did complete Digital Marketing course.

创建者 Seema P

Jun 22, 2023

The course content is comprehensive and lectures well organized. You will not really learn this in a a traditional MBA class.

创建者 Nina B

Feb 1, 2023

Well designed course. Loved the instructor’s approach. Broke down complex concepts into easily understood bits.

创建者 Jesus P

Jun 18, 2022

Muy buen curso, te explica todo a detalle y es muy facil de comprenderlo y ponerlo a prueba.

创建者 David A M

May 20, 2024

Great course explaining the foundational concepts and metrics with practical examples

创建者 Julie T

Mar 3, 2023

Great insight and overview of how to understand and calculate appropriately.

创建者 Vinitt J

Mar 24, 2023

Great course delivery by Anke Audenaert . Extremely informative Thanks !!!

创建者 Fatma A

Jan 3, 2023

Amazing, i wish there was a data set so i can practive on Tableau however.

创建者 Anastasia K

Feb 13, 2025

Great overview of Marketing Analytics for Meta Ads Specialists

创建者 Sikander B

Jul 7, 2024

Excellent course to understand Digital Marketing Analytics

创建者 Paola A P

Apr 12, 2023

GREAT CONTENT! I could directly applied to my job

创建者 Hamid S

Jun 3, 2023

Amazing instructor, excellent content

创建者 Lourdes P

Nov 27, 2023

Definitely helpful and insightful.

创建者 Nasir J

Apr 5, 2023

satisfied

good learning experience

创建者 Richard U V

Oct 10, 2022

This course is really insigtful