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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,163 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

筛选依据：

251 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 275 个评论（共 751 个）

创建者 Vicha R B

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May 22, 2018

great course so far, thank you.

创建者 Precious G

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Mar 2, 2021

Something new and challenging.

创建者 Neeru J

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Nov 19, 2020

feeling proud by learning this

创建者 Alvin B

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Oct 21, 2020

Thanks I learn a lot on this..

创建者 Harriet L

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Oct 3, 2020

Fantastic and very educational

创建者 Bijay P K

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May 22, 2020

Very Helpful to enhance career

创建者 5016 - A M

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Jul 24, 2019

great place to lear and lead.

创建者 Jose S

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Sep 12, 2016

Nice teacher, course was nice.

创建者 Magda T

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Dec 4, 2015

Brilliant I really enjoyed it!

创建者 Eslam O

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Sep 14, 2020

THANK YOU FOR PERFECT CONTAIN

创建者 Рацеева С С

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Apr 8, 2019

Great course. Thanks , Mike !

创建者 TAMER U

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Nov 2, 2020

It's excellent. thank you :)

创建者 Aayushi G

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Oct 27, 2020

Really good and Informative.

创建者 Julia B

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Oct 25, 2018

Really great basic overview!

创建者 Randy O B

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Aug 30, 2018

Great course for development

创建者 Лещин М

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Jul 30, 2018

Very interesting and useful!

创建者 Tara M

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Dec 14, 2017

really clear and informative

创建者 Yining L

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Nov 3, 2017

Insightful and very helpful!

创建者 Mohamed S B

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Oct 20, 2017

This course benefit me a lot

创建者 Walid H M

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Jan 30, 2017

nice and informative course

创建者 Marco M

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Apr 19, 2020

Awesome!!, 100% Recomended

创建者 Alexandre R

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Aug 27, 2019

Excelente curso. Recomendo

创建者 Omar S O

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Mar 17, 2019

I highly recommend it!

Omar

创建者 Kimmo S

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Sep 5, 2020

Very educational! Thanks!

创建者 Oluwafemi A

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May 7, 2020

A very insightful course.