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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,163 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

筛选依据：

451 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 475 个评论（共 751 个）

创建者 Peter E

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Sep 21, 2015

Excellence in targeting the audience

创建者 Ricardo S

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Oct 29, 2017

Great module! I've learned a lot.

创建者 Ahmed H Z

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Apr 2, 2016

Very interesting and useful.

创建者 Srohit R

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Feb 8, 2016

Good course to learn from.

创建者 吴嘉懿

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Oct 12, 2020

有关于用到境外的一些app时对中国学生不是很友好。

创建者 Kloe' S

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Oct 4, 2020

It was great I enjoyed it

创建者 Kumari y

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Sep 23, 2020

such a effective learning

创建者 Widya S

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Dec 3, 2018

Good training for newbie

创建者 Danilo A

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Nov 21, 2017

Muy bueno y completo.

创建者 Muskan R

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Jun 5, 2020

great and insightful

创建者 Ardra A K

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Oct 4, 2020

Very nice course..

创建者 Saloni S

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Apr 17, 2020

nice overall

thanks

创建者 Sebastián Q

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Oct 6, 2019

Good introduction

创建者 Devesh C

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Jun 13, 2020

Very informative

创建者 NIKHIL M U

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May 10, 2020

Excellent course

创建者 Michael S

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Apr 23, 2020

Very insightful

创建者 Nkululeko S M

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Aug 23, 2018

Great course!

创建者 Pradeep K

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Dec 26, 2017

Nice Course..

创建者 RASHED P

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Oct 11, 2020

Good Efforts

创建者 xerud 1

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Oct 24, 2020

Informative

创建者 Mohamed k a

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Jan 30, 2020

really good

创建者 Merve T

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Dec 26, 2019

it was good

创建者 OKAN T

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Sep 19, 2020

Thank you!

创建者 Nikhil “ S

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Nov 7, 2020

very good

创建者 Ms. A B

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Jul 27, 2020

very nice