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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,163 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

筛选依据：

226 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 250 个评论（共 752 个）

创建者 Asbed N

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Mar 23, 2020

great course thanks for all the information

创建者 kirlos g

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Sep 9, 2020

great course to know the market strategies

创建者 Jorge A G

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Apr 9, 2018

I learn a lot in this course in marketing.

创建者 Abhishek H

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Oct 1, 2016

Excellent i learned a lot from this course

创建者 Sherif M O M

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Feb 15, 2018

this is the best course in specialization

创建者 Karla V

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Apr 19, 2017

This is a great course. It help me a lot.

创建者 Ayus D

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Aug 15, 2020

Great experience of learning new things!

创建者 Mei A

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May 4, 2020

good platform for learning and education

创建者 Vibol M

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Feb 16, 2018

Very good course for me and new things.

创建者 Karolina K

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Sep 4, 2017

Well-researched, the material is broad.

创建者 Leo V

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Oct 27, 2016

Easily put concepts and very described.

创建者 Dulce G

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Oct 6, 2020

Very good hands on course, I loved it!

创建者 Hamid T

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Jul 19, 2020

Excellent topics and teaching strategy

创建者 surya l

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May 7, 2020

A very helpful and learning experience

创建者 MEHROSE S

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Oct 14, 2018

good course for conceptual knowledge.

创建者 MEIGARA L P

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Nov 23, 2020

it has been the best experience ever

创建者 Vanessa S

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Apr 17, 2017

Excellent class, thank you so much!

创建者 Sima R

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Feb 17, 2020

Awesome professor, great knowledge

创建者 Faiza T

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May 29, 2019

Thank you for this precious course

创建者 Lawrence S

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Mar 24, 2018

Well put together and informative

创建者 Daniel C

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Nov 3, 2017

Great course. Brief and complete.

创建者 Simran W

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Jun 9, 2020

I learned a lot from this course

创建者 Ammar S

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Jun 21, 2017

The best course out of 5 courses

创建者 Cesar S

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Aug 5, 2020

Excellent course and materials.

创建者 Yi O

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May 26, 2020

Great learning from this course