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返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

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3,163 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

筛选依据：

651 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 675 个评论（共 751 个）

创建者 HONGHAO C

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Jun 21, 2021

Many thanks to Dr. Mike Yao

创建者 Amrita Y

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Mar 31, 2023

great learning experience

创建者 Adil K G

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Apr 19, 2020

Loved the assignments!

创建者 Sadik A

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Apr 7, 2023

THIS IS VERY USEFULL

创建者 yingrui h

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Jun 2, 2019

structural and clear

创建者 PHẠM T T

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Feb 25, 2025

Very useful course.

创建者 Aya A

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Jun 15, 2024

amazing explanation

创建者 Anuradha V P

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Jun 10, 2024

Good and excellent

创建者 NIGAR F

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May 26, 2021

exceptionally good

创建者 Andrei B

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Aug 25, 2021

Thats a good one!

创建者 남킬샷

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Aug 24, 2021

It's good for me.

创建者 Michael H

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Mar 8, 2021

Excellent course!

创建者 Gunjan R

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Aug 12, 2020

VERY NICE COURSE.

创建者 passant h

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Jun 5, 2023

excellent course

创建者 Deisy V S

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Aug 19, 2021

A great course!

创建者 Shriram I

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Jun 10, 2021

Excellent course

创建者 Gurugubelli V

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Mar 30, 2021

Excellent course

创建者 Ismaila M

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Nov 4, 2022

very chalenging

创建者 Raphael V S

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Feb 16, 2024

Amazing course

创建者 Bilgin A

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Jan 2, 2023

thanks for all

创建者 SNEHA R N

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May 9, 2022

supperb course

创建者 Shubham D

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Jan 22, 2020

awesome course

创建者 KAREN K

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May 25, 2023

Great course!

创建者 Ana M V B

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Mar 8, 2021

Great course!

创建者 Lu L T L ( D

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Sep 23, 2024

good program