Chevron Left
返回到 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的评价和反馈

4.6
星
3,163 个评分

课程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

筛选依据：

701 - Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World 的 725 个评论（共 751 个）

创建者 Shiny D E

•

Jul 16, 2025

good

创建者 MALLA T

•

Apr 19, 2025

Nice

创建者 Luis T

•

Oct 27, 2024

Nice

创建者 duyenltths186412

•

Oct 16, 2024

good

创建者 THUHVADS180472

•

Sep 24, 2024

good

创建者 Huynh L N G ( D

•

Sep 13, 2024

Good

创建者 Bathini B

•

Nov 9, 2023

Good

创建者 RASAKATLA H P

•

Sep 8, 2023

good

创建者 Ramkrishna p S

•

Aug 30, 2023

good

创建者 ran l

•

Jun 5, 2023

good

创建者 احمدعبدالتواب ا

•

Jun 1, 2023

good

创建者 Vignesha R

•

Apr 1, 2023

nice

创建者 Poojari P S

•

Nov 12, 2022

Good

创建者 Chaya Y N

•

Aug 28, 2022

Good

创建者 DANIEL W

•

Apr 13, 2022

GOOD

创建者 Vypttds150174

•

Mar 20, 2022

good

创建者 邱舒敏

•

Aug 23, 2021

good

创建者 SUNITHA M

•

Jul 25, 2021

GOOD

创建者 Pham H N ( C

•

Nov 2, 2023

ok

创建者 Nishant T

•

Aug 28, 2023

gg

创建者 VIJAYALAKSHMI M S C U

•

Feb 7, 2022

05

创建者 vguru s

•

Nov 4, 2022

.

创建者 Uliana K

•

Apr 21, 2022

I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.

I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.

创建者 PRIYANKA V

•

Nov 14, 2021

When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.

创建者 Pascoal G M

•

May 5, 2021

Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.