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University of Michigan

GenAI in Business: Discover the Possibilities

In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool. This course introduces the "See" phase of the See, Plan, Act framework. This framework is designed to help you explore each step of the implementation process, and learn how to connect generative AI with your own data to transform it from a general tool into a customized solution tailored to your specific business needs. By the end of this course, you’ll be able to identify and evaluate new opportunities where generative AI can create value for your organization, giving you the foundational knowledge to move forward with confidence in your AI strategy. This course helps lay the groundwork for the next phase: planning and executing a successful generative AI implementation in your business. This is the first course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.

状态:Innovation
状态:AI Enablement
初级课程小时

精选评论

VK

5.0评论日期:Dec 8, 2025

valuable information to best utilize generative AI

AL

5.0评论日期:Mar 6, 2026

Clear exploration of how generative AI can be used in business. With focus on LLMs, and case study in application in university courses, and quiz on retail industry.

RI

5.0评论日期:Nov 24, 2025

This course really helped me fill in some missing pieces as to the various parts and terminology surrounding Generative AI and consider how I could use it further in the future.

R

5.0评论日期:Mar 8, 2025

thanks so much for your teaching, very clear, good content and good pronunciation, thanks

所有审阅

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Robert S Briggs II
5.0
评论日期:Nov 25, 2025
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5.0
评论日期:Mar 9, 2025
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5.0
评论日期:Dec 9, 2025
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5.0
评论日期:Aug 7, 2025
robert ford
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评论日期:Jan 25, 2025
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评论日期:Jul 14, 2025
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5.0
评论日期:Oct 29, 2025
Ahmad Ahmadi
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ROHANJOSEPH LOBO
5.0
评论日期:Feb 2, 2026
Zhao Xiao Peng
5.0
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reshma r
5.0
评论日期:Jul 31, 2025