This course desperately needs to be updated

This course is not well updated

Foundation concepts were fantastic but the course is getting a little dated with some of the presented materials

Brilliant course and I am truly thankful to courser for bringing and simplifying education for all of us. So happy to be associated with coursera and learning.

Great contents covering economics, marketing, regulation, IP, academics-industry collaboration, and actual successful biotech startup stories. I highly recommended this course.

It was a really complete course, I really appreciated the experiences the speakers shared with us and also all the materials were accessible and with a lot of useful information

Very helpful course if you`re planning to make a career in pharma. Gave a lot of insights on topics like drug commercialisation, regulatory, partnership, etc.

Very interesting topic and discussion points and truly impressive choice of presenters.

Presentations are bit better than in two previous courses, but not much. Additionally, most of the data is totally outdated, which is really shame and unexpected for Coursera course done by well known university.

This review is for the Drug Discovery, Development, and Commercialization. The pluses are that industrial people came to talk about the real scenarios and trends they have seen. The big negative here is that these recordings were super outdated. They were recorded around 2013 (some are around 2016). Ten years in pharma is a long time. They should have updated these courses because of all the advancement in gene therapies, biologics, biosimilars, etc. Another negative is this is a one-way teaching. It is lacking in interaction. The discussion forum is not monitored and the post volume is very low (~30). This course does spark more interests from me. Now I have understood the pharma industry in 2013, I want to get more up-to-date understanding, just like I have read the beginning of the story and look forward to hearing more about how it goes.

I really enjoyed the topics and the speakers were incredibly knowledgeable with many years of real-life experience. Topics and speakers get 5-stars. However, I am quite disappointed with how outdated these lectures and the data therein are. Many of the lectures are over 12 years old and much of the data presented is from the early 2000s. Drug development is such a dynamic field and much has changed since then. I was also disappointed that there were no optional readings or activities for this course to expand upon the lectures. I think this course may need to be retired if it is not updated soon.

I am so glad to complete “Drug Commercialization” course, provided by the university of California San Diego on Coursera. This course covers many topics including pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. Moreover, there is a lecture case study from startup to success. Lectures in this course are given not only by university professors but also many industry experts working on drug development at big pharmaceutical companies and were glad to share real success stories that they had.

I enjoyed accessing all modules especially the last one which is a case study in Biotech from the very beginning. It was very interesting as it provided an example for serendipity still playing a role despite the technological breakthrough in Drug discovery. While working on NNRTI for HIV, unexpected reduction in Uric Acid caused by a drug metabolite was observed in Phase 1 Multiple Dose Study, accordingly a new drug called Lesinurad was developed.

All in all, I highly recommend this course for whoever interested in interested in Drug development and commercialization

I enjoyed completed the three courses of this series - Drug Discovery, Development and Commercialization. The instructors were very knowledgeable and I came to know several aspects of the industry. I would say that anyone who if from outside the Pharma industry and wants to quickly understand how the industry operates will learn a lot from this course triad of UCSD. I am thankful to all the instuctors, course-developers, UCSD staff and Coursera for making available such high quality content to learners all over the world.

I learnt a lot through my research by answering the questions in the discussion forums, but I think those questions should not be made compulsory since I get pages of "No" or "Yes"- basically meaningless replies. I have to scroll through pages of meaningless replies to find other comments which could be insightful to my learning.

Great course! The courses ties in Pharmacy and Economics very well. Using real life examples to explain concept also aids learners in understanding and applying the concepts in real life. An improvement would be to define some key words when they go through the slides as some of the terms were unknown to me. Overall great job! :)

This is yet another brilliant module by Dr. Ettouati and Dr. Ma. I really appreciate their bringing in industry experts with deep expertise, practical experience and insights to make this an engaging and interesting course. Definitely recommend it to anyone looking to get a good overview of the Drug commercialization process.

Good overview on the complex process of taking a promising molecule all the way to the pharmacy shelves. As a medical student and future physician I find it important to understand how pharmaceutical economics work and what factors influence which drugs get developed, approved and prescribed.

Un bellissimo corso sul Commercio dei Farmaci. Completo e molto bene elaborato. Mi ha fornito nozioni e informazioni molto interessanti. La difficoltà di un corso in lingua inglese ha acceso la mia curiosità, che spesso è andata ben oltre il corso, ricercando concetti e approfondimenti. Grazie

despite the course is bit vintage. the fundamental is helpful

bird eye view from discovery till commercialization excellent presentation I wish this could be updated as per current developments

This course seems outdated! I took this course in 2025 and the content is from 2011-2013ish which is almost over a decade old, and for the same reason, the quizzes are also outdated. The professors are nice considering this was around 2011-2013ish but the teaching methods now has advanced, and this course needs a revamp.