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学生对 University of California San Diego 提供的 Drug Commercialization 的评价和反馈

4.7
1,325 个评分

课程概述

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://hua.dididi.sbs/learn/drug-discovery), Drug Development (https://hua.dididi.sbs/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

热门审阅

JR

Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

PC

Nov 1, 2020

It was a really complete course, I really appreciated the experiences the speakers shared with us and also all the materials were accessible and with a lot of useful information

筛选依据:

176 - Drug Commercialization 的 200 个评论(共 255 个)

创建者 NABHAN M H A

Nov 26, 2021

thanks

创建者 Mintu S T

Sep 29, 2020

Cool!!

创建者 Atocha C

Nov 29, 2017

Great!

创建者 林可臻

Jun 21, 2025

NICE!

创建者 Md. R Q S

Sep 11, 2020

great

创建者 VULAVALA G

Feb 22, 2025

good

创建者 Timo Q

Nov 6, 2024

good

创建者 Sudeepti S M A

Aug 7, 2024

good

创建者 Farhan s

Apr 23, 2021

good

创建者 Anaswar U

Sep 13, 2020

Good

创建者 Uma M K

Jul 16, 2020

Good

创建者 Mohammad J S

Sep 25, 2017

good

创建者 名宏 鄭

Aug 16, 2024

创建者 Julen D L C

Jan 12, 2020

The course is pretty good and really interesting, but it is too out-of-date. I think that this course would win a lot if actualized. Sometimes, the content should be more accurate, and in order to make it more useful for (future) workers on the pharmaceutical industry, I think this scheme should be followed in all subjects: present a topic --> main keys to follow when working on this area --> practical examples. Thank you!

创建者 Aedrian A

Jan 16, 2021

This is a highly insightful course on the reality (both the highs and lows) of the drug commercialization process. Unfortunately, as of this writing, the material is relatively outdated. I hope the instructors provide a necessary massive updating of the contents as soon as possible.

创建者 Olivia P L M

May 22, 2020

Great course that allows me to look somewhat into health economics and other areas such as marketing. It also shows me statistics that can be quite alarming at times. Definitely learnt a lot of interesting terms and built on new knowledge due to this course. Thank you!

创建者 David L

May 23, 2020

Nice introduction to drug commercialization. It's a bit out of date though. The examples were current at the time, but new modalities, i.e. mAbs, cell and gene therapies, have rapidly overtaken small molecules as the "hottest" entities for commercialization.

创建者 Lucia A

Mar 24, 2023

I was looking for a course that would give me a general idea of drug commercialization and that could help me fill in the gaps that I had on this subject. I found this course very interesting and useful. The only flaw: it could be more up to date.

创建者 Abram S

Jun 25, 2020

Holistic view of the commercial side of the industry from many different angles. Excellent and varied speakers with interesting cases. The only negative point is the lack of more current data (ending around 2015).

创建者 Anindita R

Sep 20, 2020

Liked the course and learned some interesting information about the pharma and biotech industry. I would have appreciated more updated information, however, those can be found on the internet with some research.

创建者 Jamie L F T

Jun 25, 2020

interesting to learn about how the pharma industry works (as i'm not majoring in any related field) but i think you'd have to take the other 2 courses before this to gain a more complete understanding

创建者 Juan J M C

Jul 21, 2022

The course on Drug Commercialization really helps you to have a complete vision of the processes that guarantee the availability of safe and effective drugs for worldwide patients all.

创建者 Rutesh A

Aug 15, 2020

As a student of biotechnology, this course gives us a thorough knowledge of economics of new compound. The market view of the biotechnological development is very much necessary

创建者 Momchil N

Mar 10, 2020

very good course! Especially weeks 2 and 3 are very interesting and the lecturers were well-organized and structured! I enjoyed it more than the previous two courses

创建者 wungmi m

Jun 3, 2020

Overall a decent course. Content seems to be outdated as most of them are that of 2013 data. Pharma business model section was really informative and interesting.