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Fundação Instituto de Administração

Effective Sales – An Overview

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company. The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future. Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences. It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors. Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors. The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development.

状态:Sales
状态:Goal Setting
中级课程小时

精选评论

KS

5.0评论日期:Mar 24, 2018

Excellent course for the person who wants to start there career in sales.

MV

5.0评论日期:May 28, 2020

Excellent course for those who want to grow up in their career as well as business.. Thanks

AN

4.0评论日期:Nov 2, 2019

Instructors in videos are reading the script over a screen, that made it less efficient to transfer the information. I believe they should prepare and talk free like a live presentation. thanks

BS

5.0评论日期:May 28, 2020

Most professional and informative for faculty and sales people.

S

5.0评论日期:Aug 15, 2020

this is an amazing course for those who wantd to have sales as their career.

SS

5.0评论日期:Jun 29, 2020

Very informatics study materiel and coach, This will definitely help for better understanding, and upgrade the profession

A

5.0评论日期:Jun 23, 2020

good course as an introduction to sales strategy and salesforce effectiveness.

AJ

4.0评论日期:Jun 16, 2019

The English can be a bit hard to follow in the videos sometimes, but overall a very effective intro level sales and strategy course for managers

SL

5.0评论日期:Mar 19, 2020

This course gives a good insight into the corporate strategies and its implementation thru the sales functions... a must for the aspiring sales guys

GG

4.0评论日期:May 4, 2020

very well down and structured.readings and material are well connected and applicable to real life cases.

AJ

5.0评论日期:Jan 1, 2019

This is the course which teaches the student from the scratch and covers all the basic topics. Best course for a sales person.

AR

5.0评论日期:Apr 22, 2020

Awesome course and successful material for Sales Specialization. I recommend this to all the sales guys/peers in this community.keep learning!!!

所有审阅

显示:20/100

ABHIJEET ROY
5.0
评论日期:Apr 23, 2020
Aldo Rodolfo Vicuña Amaya
5.0
评论日期:Aug 28, 2018
Arabinda aswinikumar jena
5.0
评论日期:Jan 1, 2019
Ahmed Nasr
4.0
评论日期:Nov 3, 2019
Harshavardhan Gowda
3.0
评论日期:Jun 2, 2019
Oliver Nabugonyi
5.0
评论日期:Apr 14, 2020
Shaju louis
5.0
评论日期:Mar 19, 2020
Rajat Mali
5.0
评论日期:Apr 13, 2020
Claudimiro Jose Miter Luz
5.0
评论日期:Aug 23, 2022
Marcos Maricate
5.0
评论日期:Jan 17, 2018
Thiago Bottoni
5.0
评论日期:Dec 2, 2019
Manita Thongkam
5.0
评论日期:Jun 7, 2020
Ana niculina Chiorean
5.0
评论日期:Jul 31, 2020
Jose Roberto Martinez
5.0
评论日期:Aug 30, 2023
Max Muller
5.0
评论日期:Aug 7, 2023
Eldar Hasanli
5.0
评论日期:Oct 30, 2018
Jose Luis Bustamante Pando
5.0
评论日期:Jul 25, 2019
Letlhogonolo Lebakeng
5.0
评论日期:Aug 16, 2023
Евгений Чирков
5.0
评论日期:May 17, 2018
SANJEEV KUMAR SINGH
5.0
评论日期:Jun 30, 2020