Name: Effective Sales – An Overview
Brand: Fundação Instituto de Administração
Availability: OnlineOnly
Rating: 4.6 (91 reviews)

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学生对 Fundação Instituto de Administração 提供的 Effective Sales – An Overview 的评价和反馈

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课程概述

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company. The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future. Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences. It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors. Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors. The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development....

51 - Effective Sales – An Overview 的 75 个评论（共 91 个）

创建者 Magdy M

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Oct 9, 2025

Thanks Coursera

创建者 Ifeoluwa M

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Nov 14, 2024

Very insightful

创建者 NEZAR M N S

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Dec 14, 2022

V. Good course

创建者 VIVEKANAND P

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Oct 17, 2020

NICE LEARNING

创建者 Hiramanglem T

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Sep 13, 2020

its feel good

创建者 Abdulrahman H A

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Jun 15, 2020

Wonderful and

创建者 Nirmalkumar A

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Jul 3, 2019

Good learning

创建者 Swanand G A

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Dec 17, 2024

Great course

创建者 Amos I

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Sep 30, 2024

Great course

创建者 Anas A

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Mar 18, 2019

nice course

创建者 Fabio d S D F

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Jun 29, 2020

Very Good!

创建者 Cristiane A d O S

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Feb 2, 2018

Excellent!

创建者 A.M C N A

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Jun 23, 2020

Excellent

创建者 Duong T N H

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Mar 13, 2020

very good

创建者 علي ل خ

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Sep 4, 2024

great

创建者 Rimba S B

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May 31, 2022

good

创建者 Anamika

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Sep 18, 2020

Nyc

创建者 Angel R

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Sep 6, 2024

El tema en general es interesante y uno aprende nuevos conocimientos. Pero en el momento de la evaluaciones de las tareas pares, Nadie te lo evalúa, ningún compañero. Por lo que tu esfuerzo, lectura, tareas queda en la nada. Es muy frustrante y decepciona.

创建者 Hermano H C d S

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Jul 20, 2020

The overview were good and i learned quite well, mainly from the interviews, listen their points and experiences is a difference, but i feel a little frustrated when i see the professors reading the texts, it's kind robotic.

创建者 Deleted A

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Jun 30, 2021

I sat through week 1, but the topics to me are feeling so theory oriented , they have tried to do a great job make it interesting. Then it gets to you, a bit too much for strategy, not sure I will continue.

创建者 maxime A

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May 3, 2020

The transcript is missing sometimes and also so infographics related to the course. The content is very good and even better when used to solve the given business case.

创建者 Shawn C

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May 10, 2018

"overview" is an exact word cuz the brief instruction method is the main contents in this course, hope next session will be more case analysis to help us to use.