Email Analytics Basics

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Email Analytics Basics

本课程是 AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook 专项课程的一部分

位教师：Professionals from the Industry

包含在中

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14个模块

深入了解一个主题并学习基础知识。

中级等级

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1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

14个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Build a multi-section email analytics dashboard integrating KPIs, engagement trends, and campaign comparisons using Excel or Google Sheets.
Evaluate campaign performance using CTR, bounce rates, UTM data alongside open rates, accounting for privacy features that can inflate open tracking.
Analyze A/B testing results and engagement timing patterns to generate specific, data-driven subject-line and send-time recommendations.
Design stakeholder-ready visualizations and reporting formats that communicate email program insights clearly to non-technical business audiences.

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积累特定领域的专业知识

本课程是 AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

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该课程共有14个模块

You already know the basics of email marketing. Now it's time to turn that knowledge into a professional-grade analytics practice. In this course, you'll build a complete email analytics dashboard that pulls together performance metrics, engagement trends, A/B testing results, and strategic recommendations into a single, stakeholder-ready deliverable.

You'll work with six months of real campaign data to track key performance indicators, interpret open and click-rate patterns, apply UTM tracking to attribute campaign outcomes, and communicate findings clearly to business audiences. Along the way, you'll develop the reporting and visualization skills that separate strong marketing analysts from tactical executors. By the end, you'll have a portfolio-ready dashboard that demonstrates your ability to move from raw data to actionable insight — exactly the kind of work employers look for in email marketing and digital analytics roles.

Establish foundational understanding of email marketing metrics and their business significance for data-driven marketing decisions.

涵盖的内容

3个视频1篇阅读材料1个作业

Develop practical skills for navigating MailChimp's analytics dashboard and interpreting campaign performance data for strategic decision-making.

涵盖的内容

2个视频2篇阅读材料1个作业

Build practical tracking systems for email marketing performance monitoring and develop strategic goal-setting capabilities for continuous improvement.

涵盖的内容

3个视频1篇阅读材料2个作业

Learners will understand the analytics gap that UTM parameters solve and master the fundamentals of UTM parameter structure for email tracking.

涵盖的内容

2个视频2篇阅读材料2个作业

Learners will implement UTM parameters in real email campaigns using Google's URL Builder and demonstrate how UTM tracking connects email activity to business results.

涵盖的内容

2个视频2篇阅读材料3个作业

2个视频总计8分钟

Connecting Email Activity to Business Results2分钟
UTM Parameter Implementation Methods6分钟

2篇阅读材料总计10分钟

UTM Parameter Best Practices5分钟
Podcast: UTM Data Analysis in Google Analytics5分钟

3个作业总计20分钟

Build and Implement UTM Parameters10分钟
UTM Parameter Fundamentals5分钟
UTM Implementation Best Practices5分钟

Learners will identify timeframes that typically show high email engagement and understand the factors that influence optimal send timing.

涵盖的内容

3个视频1篇阅读材料2个作业

Learners will monitor daily email opens and clicks and report trends to inform timing strategies.

涵盖的内容

4个视频1篇阅读材料3个作业

4个视频总计11分钟

From Data to Strategic Advantage2分钟
Building an Engagement Monitoring System5分钟
Creating Engagement Reports - Part 12分钟
Creating Engagement Reports - Part 22分钟

1篇阅读材料总计8分钟

From Monitoring to Optimization8分钟

3个作业总计55分钟

Engagement Tracking and Visualization20分钟
Engagement Monitoring and Reporting5分钟
Final Course Assessment - Email Engagement Timing Mastery30分钟

This module equips marketing professionals with strategic KPI monitoring skills and dashboard management expertise for email marketing campaigns.

涵盖的内容

3个视频1篇阅读材料1个作业

Learners will master the systematic process of updating KPI dashboards with email campaign data, transforming raw metrics into strategic business intelligence through effective visualization, contextual annotation, and stakeholder-focused presentation techniques.

涵盖的内容

4个视频1篇阅读材料2个作业

Learners develop essential reporting skills that transform campaign data into actionable insights for team decision-making and professional credibility.

涵盖的内容

3个视频1篇阅读材料1个作业

Learners will develop the essential skill of transforming raw email campaign metrics into strategic one-page summary reports that drive business decisions and demonstrate professional analytical capabilities.

涵盖的内容

3个视频1篇阅读材料2个作业

Learners will master the fundamentals of email A/B testing and implement simple subject line tests to drive data-driven marketing decisions.

涵盖的内容

3个视频1篇阅读材料1个作业

Learners will master A/B test execution and analysis, implementing systematic testing processes to transform email marketing data into actionable performance insights.

涵盖的内容

3个视频1篇阅读材料2个作业

You will create a comprehensive email analytics dashboard using spreadsheet tools (Excel or Google Sheets) and a provided six-month campaign dataset. The dashboard integrates performance metrics, engagement patterns, A/B testing results, and actionable recommendations into a single, stakeholder-ready deliverable. This project synthesizes data analysis, UTM tracking, KPI monitoring, engagement reporting, A/B testing, and communication skills into a portfolio-worthy artifact.

涵盖的内容

3篇阅读材料1个作业

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位教师

Professionals from the Industry

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