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Engage with Storytelling

本课程是 B2B Sales Foundations: Pipeline, Process & Communication 专项课程的一部分

位教师：ansrsource instructors

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

中级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 B2B Sales Foundations: Pipeline, Process & Communication 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

In sales, strong solutions often stall because buyers struggle to understand, remember, or explain the value. Conversations move fast, stakeholders change, and details blur. This course teaches storytelling as a practical skill to structure messages clearly.

Using the situation–>struggle–>solution framework, you will learn to organize information so buyers can follow your logic and retain key points. Structured messages reduce effort, helping buyers focus on evaluating fit rather than interpreting information. You will build skills in understanding why narratives improve retention and applying them to craft concise customer success stories. The course emphasizes clarity, relevance, and credibility, enabling you to communicate value effectively and create messages buyers can easily remember and share.

单元详情

In this module, you will examine why structured stories outperform feature-based pitches in sales conversations. By breaking down the situation–struggle–solution framework and linking it to buyer psychology, you will build a clear mental model for how narrative shifts perception, attention, and recall.

涵盖的内容

2个视频2篇阅读材料1个作业

In this module, you will apply storytelling principles to craft a concise, persuasive customer success story for a sales conversation. You will focus on translating the situation → struggle → solution framework into a 200-word narrative that demonstrates customer value, credibility, and relevance. Through guided examples, hands-on drafting, and a single extended Coach dialogue, you will refine your story for real-world delivery and buyer impact.