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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,268 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

筛选依据:

7026 - Foundations of Digital Marketing and E-commerce 的 7050 个评论(共 7,084 个)

创建者 Angela E

Jul 7, 2025

Tidak flexible krn harus menggunakan komputer. Dan kebanyakan berbicara tidak penting di awal awal membuat tidak menarik. Susah untuk unsubscribe.

创建者 Jun W T

Aug 23, 2024

The whole course seems exceedingly tedious without being practical. You are better off doing the Meta Professional Certificate instead!

创建者 Nicholas R

Sep 14, 2025

This did not teach me anything. The course is simply providing definitions I could find using any search engine.

创建者 Camila A

Sep 14, 2025

Half of the program is about how is working in digital marketing, it is not useful and I am wasting my time

创建者 SARA J D C G

Apr 29, 2025

pior curso que eu ja vi na minha vida, deviam apagar e procurar outros empregos pq vcs nao sabem fazer nada

创建者 Sonam A

Mar 15, 2025

My legal name is only Sonam. And coursera won't accept it! Coursera should really fix this.

创建者 Saad K

Aug 17, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer

创建者 Rishikesh Y

Jul 13, 2025

They not give my certificate, i completed my course but they not giving my certificate

创建者 ALBERTO V S

Mar 21, 2025

Muito ruim, mistura de partes em inglês, sem tradução, com coisas já traduzidas.

创建者 Tonya

Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

创建者 Patrick B

Oct 13, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

创建者 Cát T Đ N (

Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

创建者 he z

Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

创建者 norma g -

Dec 24, 2024

the class wont load customer service help not responding!!!

创建者 Rahul .

Oct 29, 2025

I AM NOT ABLE TO VERIFY MY DOCUMENT BUT I GIVE ACCURATE ID

创建者 Fathima

Oct 22, 2025

very bad after doing so much im not getting certificate

创建者 KUSHAAL J

Sep 29, 2025

expensive and not worth enough with very less learnings

创建者 Sara D

Mar 24, 2025

consumerism the class, what a terrible thing to promote

创建者 hasan j

Aug 7, 2024

I thought it is practical course but it is just thoric

创建者 Malik M A A

Jun 11, 2024

bad instructor not understanding half things properly

创建者 ROYA H

Jul 31, 2025

No sertifikat kurs basarili ?? Her biri tamamlanib

创建者 cindy v

Jun 13, 2023

Did not show me the rest of the courses this fraud

创建者 Luis A G E

Jul 10, 2025

deberian proporcionar todos los temas en un pdf

创建者 Anibal C

Aug 22, 2025

Ya no me gusta el curso me queda dar de baja

创建者 AYLIN T V A

Aug 13, 2025

Me pide una computadora y no cuento con eso