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IE Business School

Foundations of Strategy

Strategy is a complex field and intrinsically related to economics. In this first week of this course you will learn the basic logic of how firms and markets function by using economic logic from a distinctly strategic perspective. The economic logics discussed in the first week have shaped the field of strategic analysis from very early on. Porter’s Five Forces – probably the most well-known strategic analysis tool – directly builds on the notion of market structures and helps us to get a deeper understand of how the competitive environment affects the ability of firms to generate true economic profits. In this week, we´ll look at how Porter's Five Forces are related to market structures, economies of scale, and begin to touch on how firms leverage these to create competitive advantage. Week three, we will move away from exclusively considering the external structure of an industry as the source of competitive advantage and instead focus our view on the internal resources and capabilities within firms – and the associated “resource based view” to look at how internal resources and capabilities play out in competitive situations. Looking through the lens of the five forces at the industry, or through that of the resource-based view at firm internal resources and capabilities, feels a bit like swings of a pendulum – and, indeed, strategic theory and practice over the last decades has veered from a near-exclusive focus on the environment to being entranced by firms’ core capabilities. However, to get the full picture of where your firm stands (and where it and its industry may move) requires us to consider both of these perspectives! In this final week we will work on this crucial integration by building our understanding of what a competitive advantage truly is – and what distinct forms it can take.

状态:Business Strategy
状态:Competitive Analysis
初级课程小时

精选评论

PK

5.0评论日期:Sep 15, 2024

Good course to brush up the basic strategy methodology

MK

5.0评论日期:Jul 11, 2025

This is the most essential course if you want to start your career in strategy!!

MM

5.0评论日期:Feb 11, 2025

Professor Carl Kock has a real energy to him! I enjoyed this course:)

IA

5.0评论日期:Jul 25, 2023

Very nice course! Practical exercises, clear explanations, rather dynamic. Fully recommend!

MK

5.0评论日期:Jan 2, 2025

This course is the perfect introduction you need if you are starting to learn about business strategy. I really enjoyed and as well gained a lot from taking the course

KD

5.0评论日期:Mar 5, 2025

A course that gives the strategy essential basics in the simple and persuavasive language of Prof. Carl.

SN

4.0评论日期:Oct 5, 2022

t​ranscripts were not always correct. I also was not able to access one assignment that was in week 3.

SV

5.0评论日期:Mar 12, 2024

Extremely useful and so helpful in refreshing knowledge about basic business theories.

AF

5.0评论日期:Jul 27, 2023

Great information easy to apply in real life. Good video content, good teacher, great platform and links.

HR

5.0评论日期:Apr 30, 2024

amazing and very useful course in growing one's career graph professional

EB

5.0评论日期:Jan 25, 2024

Great content and examples given to make it easy to understand and align to your own business.

TD

5.0评论日期:Dec 17, 2023

Great Course with a really good Instructor. I was able to understand and follow the concepts well and I enjoyed the exercises.

所有审阅

显示:20/45

Adnan Safi
4.0
评论日期:Feb 11, 2023
Sarah Norfolk
4.0
评论日期:Oct 6, 2022
Yuvatej Akhil
4.0
评论日期:Apr 21, 2023
Jaana Mäkinen
5.0
评论日期:Nov 12, 2023
Mojeed Kausara
5.0
评论日期:Jan 3, 2025
Ronaldo Díaz Feliz
5.0
评论日期:Aug 17, 2023
Thamar Debebe
5.0
评论日期:Dec 18, 2023
Antonio Fernández
5.0
评论日期:Jul 28, 2023
Kiran Dharmaraju
5.0
评论日期:Mar 6, 2025
Neelakanteswaraswamy Bhavikatti
5.0
评论日期:Jul 26, 2024
5.0
评论日期:Dec 30, 2023
Eddie Burger
5.0
评论日期:Jan 26, 2024
Irina Artemenko
5.0
评论日期:Jul 26, 2023
Sophia Vlachaki
5.0
评论日期:Mar 13, 2024
Yudhi Raharjo
5.0
评论日期:Feb 3, 2024
Kamal Preet Singh
5.0
评论日期:Apr 19, 2025
Azmi Mohammed
5.0
评论日期:Aug 28, 2023
Mujahed Khan
5.0
评论日期:Jul 11, 2025
Dimitris Boukosis
5.0
评论日期:Jul 15, 2025
Harish R
5.0
评论日期:May 1, 2024