Name: GenAI for Digital Marketing Specialists
Brand: Coursera Instructor Network
Availability: OnlineOnly
Rating: 4.5 (4 reviews)

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课程概述

The GenAI Academy offers an engaging course designed specifically for Digital Marketing Specialists, focusing on how Generative Artificial Intelligence (GenAI) can revolutionize marketing strategies. This program provides you with essential knowledge and skills to creatively and effectively leverage GenAI in your projects. This course is designed for team leaders and managers seeking to enhance team productivity and creativity with GenAI, digital marketing specialists focused on improving content creation and campaign management, and career transitioners aiming to specialize in digital marketing and stay competitive by mastering GenAI technologies. While no prior AI expertise is needed, familiarity with popular social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn), strong communication and data analysis skills, and proficiency in content creation will enhance your learning experience. Embracing creativity and having a solid understanding of fundamental marketing concepts are also beneficial. Upon successful completion of the curriculum, students at any proficiency level will be well prepared to seamlessly integrate GenAI into their marketing strategies, leading to increased efficiency, productivity and favorable outcomes in their digital marketing endeavors....