Do I need prior AI experience for Generative AI Content and Prompt Optimization?

No prior AI experience is required. The course introduces generative AI concepts from the ground up and focuses on practical marketing applications.

What types of content will I create in this course?

You’ll create AI-generated written content, meta descriptions, personalized marketing messages, and visual assets for experimentation and A/B testing.

How does this course connect to later courses in the program?

<text variant="body1">This course provides the AI content foundation used in later courses focused on SEO optimization, marketing strategy, campaign performance, and analytics.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Generative AI Content and Prompt Optimization

本课程是 AI SEO & GEO: Boost Your Brand's AI Visibility 专业证书的一部分

位教师：Professionals from the Industry

包含在中

了解更多

11个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

11个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Apply generative AI to create SEO-optimized written and visual content.
Design effective prompts that guide AI outputs toward marketing goals.
Generate personalized content variations using structured prompt templates
Evaluate and refine AI-generated content using SEO and quality criteria.

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累 Marketing 领域的专业知识

本课程是 AI SEO & GEO: Boost Your Brand's AI Visibility 专业证书专项课程的一部分

在注册此课程时，您还会同时注册此专业证书。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
通过 Coursera 获得可共享的职业证书

该课程共有11个模块

By completing this course, you will be able to use generative AI tools to create, optimize, and personalize content that improves SEO performance and brand visibility across digital channels.

Generative AI Content and Prompt Optimization introduces how generative AI models produce text and visual content and how these outputs can be guided using structured prompts and SEO best practices. You’ll learn how keyword placement, prompt design, and content requirements influence AI-generated results and on-page SEO outcomes. This course emphasizes hands-on application. You’ll practice creating AI-generated written and visual assets aligned with brand guidelines, generate SEO-optimized meta descriptions, and design prompts that support personalization and A/B testing. You’ll also explore how dynamic content blocks and variables can be used to tailor content for different audiences and marketing use cases. What makes this course unique is its focus on practical prompt optimization for SEO and marketing workflows. Rather than treating AI as a black box, you’ll learn how to control inputs, evaluate outputs, and refine AI-generated content based on clear quality and SEO criteria. This course builds directly on foundational SEO concepts and prepares you for advanced content, strategy, and analytics work later in the program.

单元详情

You will explore how generative AI systems transform prompts into marketing outputs. You’ll break down the inference process step-by-step to understand how structured prompts influence brand consistency, output quality, and creative control. By mastering this pipeline, you’ll strengthen your ability to guide AI toward reliable marketing results.

涵盖的内容

3个视频1篇阅读材料2个作业

3个视频总计13分钟

AI for Brand Visibility4分钟
How Generative AI Works — A Marketer’s View of the Inference Pipeline5分钟
Tracing a Prompt — How AI Turns Text into Visuals5分钟

1篇阅读材料总计5分钟

The 2025 Guide to Prompt Engineering5分钟

2个作业总计35分钟

Hands-on Activity: Sketch the AI Pipeline25分钟
Prompt-to-Image: Quick Check10分钟

You will apply structured prompts to generate branded visuals that meet professional marketing standards. You’ll refine AI outputs using SEO-enhanced metadata and accessibility best practices, ensuring your visuals are discoverable, inclusive, and campaign-ready

涵盖的内容

1个视频1篇阅读材料3个作业

1个视频总计3分钟

Prompting for Brand Consistency: From Idea to On-Brand Image3分钟

1篇阅读材料总计5分钟

Writing effective alt text: Key principles, roles, and SEO benefits5分钟

3个作业总计60分钟

AI For Brand Visibility20分钟
Hands on Activity: Turning Prompts into Brand-Perfect Images25分钟
Hands on Activity: Writing Alt Text That Connects Everyone15分钟

You will examine how keyword placement influences on-page SEO performance. You’ll analyze headings, metadata, and body content to understand how search engines interpret structure and relevance.

涵盖的内容

2个视频1篇阅读材料1个作业

You will use generative AI tools to draft written content aligned to defined content requirements. You’ll evaluate keyword integration, tone, and originality, then refine AI-generated drafts for publication.

涵盖的内容

2个视频1篇阅读材料2个作业

You will explore how dynamic content blocks function within email marketing and other communication channels. You’ll identify where personalization improves engagement and how structured content adapts to different audience segments.

涵盖的内容

1个视频1篇阅读材料1个作业

You will design prompt templates that insert variables to generate customized outputs at scale. You’ll test, refine, and export AI-generated variations to support personalized marketing campaigns and A/B testing workflows.

涵盖的内容

2个视频2篇阅读材料3个作业

2个视频总计10分钟

Prompt Templates Explained: Variables & Placeholders4分钟
From Prompt to Output: Running a Script6分钟

2篇阅读材料总计13分钟

Best Practices for Writing Effective Prompts5分钟
How to Evaluate AI Outputs for Campaign Testing8分钟

3个作业总计65分钟

Graded Quiz: Generate Personalized Content with AI Prompts20分钟
Hands on Activity: Run Prompt and Save 3 Outputs for A/B Testing20分钟
Hands on Activity: AI-Powered Content Personalization Demo25分钟

You will learn how to structure clear and purposeful prompts that guide generative AI toward SEO-aligned outputs. You’ll identify common prompt weaknesses and refine them using foundational best practices.

涵盖的内容

3个视频1篇阅读材料1个作业

You will apply generative AI tools to create webpage meta descriptions aligned with defined SEO guidelines. You’ll evaluate keyword usage, tone, and length to ensure search visibility and user engagement.

涵盖的内容

2个视频1篇阅读材料3个作业

2个视频总计7分钟

Writing SEO-Optimized Meta Descriptions with AI3分钟
Case Example – Comparing AI-Generated Meta Descriptions4分钟

1篇阅读材料总计7分钟

SEO Guidelines for AI-Generated Metadata7分钟

3个作业总计65分钟

Graded Quiz: AI Prompts for SEO Growth20分钟
Hands on Activity: Generate and Evaluate Meta Descriptions20分钟
Hands on Activity: SEO Prompt and Meta Description Portfolio25分钟

You will learn how to write and interpret generative AI prompts designed for marketing visuals. You’ll refine outputs to maintain brand consistency and prepare assets for performance-driven campaigns.

涵盖的内容

4个视频1篇阅读材料1个作业

You will apply generative AI tools to create and prepare campaign-ready visual assets for A/B testing. You’ll generate variations, optimize performance settings, and organize outputs for structured experimentation.

涵盖的内容

2个视频1篇阅读材料2个作业

In this project, you will design and optimize a complete AI-powered content strategy that uses prompt engineering to generate SEO-aligned, personalized content for different audience segments. You will apply skills from across the course to create prompts, generate optimized content, evaluate SEO performance, and document your decisions in a portfolio-ready artifact. This project simulates a real-world content optimization task commonly performed by AI marketers, SEO specialists, and growth teams.