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Generative AI for Business

Generative AI for Business

位教师：Anton Voroniuk

顶尖授课教师

包含在中

了解更多

7个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

7个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

5 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Evaluate, select, and master the most effective Generative AI tools and foundation models for your specific business needs
Design powerful prompts and automate workflows to streamline operations, from email management to content creation and customer support
Leverage AI-driven insights for strategic decision-making, marketing innovation, and competitive advantage across your organization

您将获得的技能

您将学习的工具

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有7个模块

This course gives you practical access to the transformative power of Generative AI through real-world business applications. You'll learn how to evaluate and select the right AI tools, master prompt engineering to extract high-quality insights, and automate routine workflows like email management and data structuring. We'll also cover AI-driven content creation, personalized marketing strategies, customer experience transformation with Copilot, and data-driven decision-making for competitive advantage.

Using these approaches, no matter what your current skill level with AI, you can transform how your business operates and scales. If you're already familiar with AI basics, this course will give you practical frameworks and advanced techniques to implement AI across marketing, sales, and strategy—accelerating your organization's digital transformation. If you're new to AI, you'll discover a structured roadmap that walks you through the entire AI ecosystem, from foundational concepts to hands-on tool deployment. If you've ever wanted to harness AI to drive business growth and efficiency, this course will serve as your comprehensive guide to becoming an AI-empowered business leader.

单元详情

Cut through the industry hype and grasp the core mechanics of foundation models to unlock their transformative potential for strategic decision-making across diverse business landscapes

涵盖的内容

4个视频1篇阅读材料1个作业

Navigate the rapidly expanding AI ecosystem by comparing top text, image, video, and agent-based platforms to pinpoint the perfect tools for your specific operational needs

涵盖的内容

2个视频1篇阅读材料1个作业

Master the architecture of effective prompts and apply advanced iteration techniques to consistently extract high-quality, actionable insights from powerful AI models

涵盖的内容

3个视频1篇阅读材料1个作业

Reclaim your time by leveraging smart workflows and tools like Mail Manus to automate email management, structure messy notes, and extract key insights from complex texts

涵盖的内容

4个视频1篇阅读材料

Elevate your brand's digital presence by training custom styles in OpenArt, generating stunning creatives with Leonardo AI, and building AI avatars to scale marketing and sales efforts

涵盖的内容

9个视频1篇阅读材料1个作业

9个视频总计46分钟

Building Your Brandbook with AI6分钟
Training Your Brand Style in OpenArt6分钟
Using AI Avatars in Marketing, Training, and Sales8分钟
MyGPT for Marketing Strategy6分钟
Generating Social Media Creatives using Leonardo AI4分钟
Using Leonardo for Brand and Product Design4分钟
AI-Powered SEO and Keyword Optimization6分钟
Automated Social Media Content Generation2分钟
Copywriting with AI: Best Practices3分钟

1篇阅读材料总计15分钟

AI-Driven Content Strategy: The Future of Marketing Innovation15分钟

1个作业总计15分钟

Test Your Knowledge15分钟

Transform customer interactions and internal operations by deploying Microsoft Copilot to craft personalized multichannel marketing strategies, predict trends, and streamline employee onboarding

涵盖的内容

5个视频1篇阅读材料1个作业

5个视频总计19分钟

AI for Customer Support Systems5分钟
AI for Corporate Training & Employee Onboarding7分钟
Creating Personalized Marketing Strategies Based on AI Insights3分钟
Multichannel Marketing Strategies with Copilot2分钟
Predictive Analytics and Trend Analysis2分钟

1篇阅读材料总计15分钟

5 Use Cases for Generative AI in Sales15分钟

1个作业总计15分钟

Test Your Knowledge15分钟

Drive competitive advantage by integrating AI into your strategic toolkit for deep market research, robust scenario planning, and automated financial forecasting