What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generative AI in User Research and Design Thinking

Generative AI in User Research and Design Thinking

本课程是 Mastering User Centric Design with Generative AI 专项课程的一部分

位教师：Rishabh Jain

1,567 人已注册

包含在 Coursera Plus 中

了解更多

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

3个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

2 周完成

在 10 小时一周

灵活的计划

自行安排学习进度

您将学到什么

Master AI Tools for User Research
Synthesize and Interpret Research Data
Apply AI to Generate Strategic Insights

您将获得的技能

要了解的详细信息

可分享的证书

添加到您的领英档案

作业

6 任务¹

AI 评分请参见免责声明

授课语言：英语（English）

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Mastering User Centric Design with Generative AI 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有3个模块

Reimagine innovation with AI-driven design thinking. In today’s fast-paced digital landscape, creating products that resonate with users requires more than intuition—it demands data-driven creativity.

This beginner-friendly course explores how generative AI transforms human-centered design. Learn to integrate AI tools into your workflow to enhance user research, synthesize insights, and generate innovative solutions. From affinity mapping to strategic ideation, you’ll master techniques that combine empathy with machine intelligence. No programming skills required—just a curious mind and a passion for creating meaningful experiences. By the end of this course, you’ll confidently apply AI-powered design thinking to deliver user-centric products and services, while understanding the ethical implications of AI in creative processes.

Explore how AI enhances user research planning. Learn to identify opportunities where generative AI can streamline data collection and analysis.

涵盖的内容

8个视频8篇阅读材料1次同伴评审2个讨论话题2个非评分实验室4个插件

8个视频总计30分钟

Course Introduction1分钟
Design Thinking: Overview 4分钟
Introduction to using AI in User Research 3分钟
Crafting Effective Prompts: Strategies 5分钟
Crafting Effective Prompts: Demo4分钟
Setting the Course: Pre-Discovery in Design Research 1分钟
Using Mind Mapping to Identify Gaps 4分钟
Using AI tools for Mind Mapping - Demo5分钟

8篇阅读材料总计94分钟

Course syllabus 2分钟
Disclaimer2分钟
Generative AI and the Future of Design Thinking10分钟
Design Thinking Fundamentals15分钟
User Research - The Importance & The Future10分钟
Pre-Discovery in Design Research 15分钟
Tips & Tricks for Effective Mind Mapping10分钟
Hands-On Activity instructions (FigJam)30分钟

1次同伴评审总计30分钟

The B2B Buyer Journey30分钟

2个讨论话题总计20分钟

Generative AI and User Centric Design10分钟
Prompting Frameworks - Your Take10分钟

2个非评分实验室总计120分钟

Strategies for Creating Effective Prompts30分钟
Prompting Frameworks90分钟

4个插件总计51分钟

Great Design Starts with Empathy | Jason Nam | TEDxYouth@ISPrague15分钟
Doing User Research | A Day in the Life a Product Manager15分钟
Mind Mapping Explained and Demonstrated in Five Minutes!6分钟
How to Make a MIND MAP in PowerPoint15分钟

Dive into primary research methods and discover how AI tools can support interviews, surveys, and observational studies.

涵盖的内容

9个视频4篇阅读材料4个作业4个非评分实验室

9个视频总计32分钟

Overview of Secondary Research1分钟
AI Powered Document Analysis 3分钟
Using AI in Competitive Analysis4分钟
Welcome to Primary Research0分钟
Introduction to Primary Research 3分钟
Collating Secondary Research Findings: A Step-by-Step Guide 3分钟
Collating Secondary Research Findings - Demo 5分钟
Preparing a Discussion Guide 3分钟
Preparing a Discussion Guide - Demo6分钟

4篇阅读材料总计65分钟

Secondary and Primary Research: The Cornerstones of Design Thinking15分钟
Secondary Research - an Introduction10分钟
Hands-on Activity - Document Analysis with GPTs 30分钟
More about Primary Research10分钟

4个作业总计60分钟

Self Reflection - A Prep for User Research10分钟
Self Reflection into Primary Research10分钟
Challenge - User Research20分钟
Challenges - Steps to Primary Research20分钟

4个非评分实验室总计195分钟

Document Analysis with AI45分钟
Competitor Analysis using AI90分钟
Collating Secondary Research Findings30分钟
Preparing a Discussion Guide30分钟

Use AI to synthesize research data through affinity mapping and pattern recognition. Create user journeys and generate strategic insights using tools like ChatGPT.

涵盖的内容

7个视频8篇阅读材料2个作业1个非评分实验室5个插件

7个视频总计22分钟

Synthesis - Navigating User Research Insights2分钟
Data Collection for Synthesis - Demo2分钟
Building Affinity Maps using AI - Demo2分钟
Generating Insights0分钟
Create User Journeys with GPTs3分钟
Creating User Journeys with GPT - Demo9分钟
Wrapping Up1分钟

8篇阅读材料总计87分钟

Synthesizing UX Research10分钟
Hands-On Activity instructions (FigJam)30分钟
How to set up a Customer Journey10分钟
Data Science, Design Thinking, and User Research10分钟
AI-Powered Tools for UX Research: Issues and Limitations10分钟
Prompting Frameworks10分钟
Congratulations5分钟
Acknowledgments2分钟

2个作业总计30分钟

Self Reflection - Synthesizing Research Data10分钟
Challenge - Analyzing Research20分钟

1个非评分实验室总计30分钟

Create User Journeys using Generative AI30分钟

5个插件总计55分钟

Affinity diagrams in 5 minutes5分钟
Journey Mapping 10115分钟
NextGen Talks Ep 11: Design Thinking in the age of AI15分钟
Data Science + Design Thinking: Perfect Blend to Achieve The Best User Experience - Michael Radwin15分钟
How Generative AI Will Change Consulting5分钟

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Rishabh Jain

Fractal Analytics

1 门课程1,567 名学生

提供方

Fractal Analytics

从 Business Essentials 浏览更多内容

状态：免费试用
Fractal Analytics
Mastering User Centric Design with Generative AI
专项课程
状态：免费试用
University of Michigan
Exploring Generative AI for Learning Design
课程
状态：免费试用
University of Michigan
Using Generative AI for Learning Design Activities
课程
状态：免费试用
University of Michigan
Generative AI as a Learning Design Partner
专项课程

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.

自 2018开始学习的学生

''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情，我就可以学习。'

Jennifer J.

自 2020开始学习的学生

''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'

Larry W.

自 2021开始学习的学生

''如果我的大学不提供我需要的主题课程，Coursera 便是最好的去处之一。'

Chaitanya A.

''学习不仅仅是在工作中做的更好：它远不止于此。Coursera 让我无限制地学习。'

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

了解更多

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

探索学位

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能，使其在数字经济中脱颖而出

了解更多

常见问题

It’s a beginner-friendly course that teaches how to use generative AI to enhance user research and design thinking.

You’ll be able to conduct AI-enhanced user research, synthesize data, and generate strategic design insights.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.