This course explores how to govern and build sustainability strategies in sport in a rapidly changing global context. Through strategic perspectives and examples from the sports ecosystem, learners will analyze how social, technological, and climate changes are reshaping how sport is organized, consumed, and generates impact. From understanding emerging fan behaviors to assessing the role of innovation and data, the course connects future challenges with strategic decision making in sports organizations.
Throughout the lessons, you will discover how to assess the sustainability context, define clear objectives, and select reliable indicators to measure progress. You will also learn how to integrate sustainability into governance structures, foster continuous improvement, and communicate responsibly and transparently. By the end of the course, you will understand how to develop robust sustainability strategies, build partnerships, and create new business models that allow sport to generate long term social, environmental, and economic value.
Explore the forces reshaping modern sport, from climate adaptation to technological transformation and evolving consumer behaviors. This module examines how sports organizations must adapt their social license to operate, navigate the double-edged impact of technology and AI, and respond to changing participation patterns and digital engagement preferences in an increasingly connected world.
涵盖的内容
5个视频4篇阅读材料3个作业
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5个视频•总计32分钟
Sport in Transition: Understanding the Evolving Social License to Operate•6分钟
Sport and Climate Change: Adapting to a Warming World•5分钟
The Double-Edged Sword: Technology's Impact on Modern Sport•7分钟
Changing Sport Practices – Embracing New Disciplines and Community Roles•5分钟
New Consumption Patterns – Digital Engagement and the Transformation of Sport•8分钟
4篇阅读材料•总计100分钟
Welcome Reading•10分钟
complimentary readings of Sport and societal transitions•30分钟
complimentary readings of Innovation, tech and sport: what impact?•30分钟
complimentary readings of The evolution of sports consumption patterns•30分钟
3个作业•总计90分钟
The future of sport: between disruption and adaptation•30分钟
The future of sport: between disruption and adaptation•30分钟
The future of sport: between disruption and adaptation•30分钟
Building a sustainability strategy in sport addressing current and emerging issues
第 2 单元•小时 后完成
单元详情
Master the foundational elements of sustainability strategy development through systematic assessment and goal-setting processes. This module covers stakeholder consultation methodologies, impact assessment techniques, sustainability framework selection, and strategic objective definition to create robust, evidence-based approaches to organizational transformation.
涵盖的内容
6个视频3篇阅读材料3个作业1个讨论话题
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6个视频•总计35分钟
Consulting Stakeholders - The Foundation of Sustainability Strategy•6分钟
Impact Assessments - Measuring What Matters in Sports Sustainability•7分钟
Selecting the Relevant Sustainability Frameworks•5分钟
Defining Strategic Sustainability Objectives•7分钟
Navigating the Landscape of Sustainability Indicators in Sports•6分钟
Ensuring Data Quality and Reliability in Sustainability Measurement•6分钟
3篇阅读材料•总计90分钟
complimentary readings of Run a sustainability context assessment•30分钟
complimentary readings of Setting clear sustainability goals•30分钟
complimentary readings of Choosing the right indicators•30分钟
3个作业•总计90分钟
Building a sustainability strategy in sport addressing current and emerging issues•30分钟
Building a sustainability strategy in sport addressing current and emerging issues•30分钟
Building a sustainability strategy in sport addressing current and emerging issues•30分钟
1个讨论话题•总计10分钟
Building a sustainability strategy in sport addressing current and emerging issues•10分钟
Managing strategy for the long term
第 3 单元•小时 后完成
单元详情
Develop skills for long-term sustainability management through effective governance, innovation, and communication strategies. This module addresses decision-making integration, role definition and accountability structures, continuous improvement methodologies, and transparent reporting practices that build trust while avoiding greenwashing and socialwashing pitfalls.
涵盖的内容
6个视频3篇阅读材料3个作业1个讨论话题
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6个视频•总计33分钟
Embedding Sustainability in Decision-Making Processes•8分钟
Defining and Maintaining Sustainability Roles and Responsibilities•5分钟
Embracing Experimentation: The Catalyst for Sustainable Innovation in Sport•5分钟
Harnessing Feedback Loops: The Engine of Continuous Improvement•5分钟
The Truth Behind Green Claims: Avoiding Greenwashing and Socialwashing in Sports•5分钟
Transparency and Integrity: Building Trust Through Honest Reporting•4分钟
3篇阅读材料•总计90分钟
complimentary readings of Governance and the long term•30分钟
complimentary readings of Innovation and continuous improvement•30分钟
complimentary readings of Reporting and responsible communication•30分钟
3个作业•总计90分钟
Managing strategy for the long term•30分钟
Managing strategy for the long term•30分钟
Managing strategy for the long term•30分钟
1个讨论话题•总计10分钟
Managing strategy for the long term•10分钟
New partnerships and new business models
第 4 单元•小时 后完成
单元详情
Examine innovative partnership models and business approaches that balance growth with sustainability imperatives. This module explores storytelling and athlete advocacy strategies, business and institutional partnership development, and addresses the fundamental tension between expansion models and sustainable practices in creating new event formats for the future of sport.
涵盖的内容
6个视频3篇阅读材料3个作业1个讨论话题
显示有关单元内容的信息
6个视频•总计28分钟
The Power of Storytelling in Sport: Creating Impact Beyond the Field•4分钟
Athletes as Ambassadors: Leveraging Personal Influence for Global Change•5分钟
Engaging Business Partners in the Sustainability Journey•5分钟
Building Powerful Institutional and Associative Partnerships•5分钟
The Growth Paradox in Sports: Economic Models at a Crossroads•5分钟
New Event Models for a Sustainable Future in Sports•4分钟
3篇阅读材料•总计90分钟
complimentary readings of Inspire others to use sport as a sounding board•30分钟
complimentary readings of New partnerships•30分钟
complimentary readings of The tension between two trends - always more or always less in sports?•30分钟
Founded in 2006 and ranked among the top by Forbes and Deloitte, RealMadridUE blends academic excellence with world-class sports insight. Celebrated as the "Best Fútbol Club of the 20th Century" (FIFA, 2000), and offering exclusive access to Real Madrid CF’s business and innovation strategies, our institution provides a unique, practical education that prepares students for successful careers in the global sports industry.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.